We’re fans of radio. Growing up in Southern California, we were raised on talk radio. We’re passionate about it. At RadioActive Media, with our passion comes the drive to make radio perform for our clients.
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We live in an age of instant gratification. We are impatient for results, but if you want your target audience to take action, plan on a minimum of a 13 week schedule.
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With consolidation, the music has become much more ‘generic.’ The beauty of radio has always been its innovation and ability to do something unique. It is still possible you just have to know where to look and what to ask for.
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If schedules are not booked by tomorrow 1/29/10 expect a rate hike of 50% on Sirius XM particularly on The Howard Stern Channel.
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