RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

By the RadioActive Media Team

What are some of your favorite radio commercials?  Did listening to the radio ad make you nostalgic, tap you foot, sing along, or hungry?  All of these things at some time or another? That is why at RadioActive Media we are passionate about radio advertising.  We don’t rely on pictures to convey a message, we believe in engaging the listener.

Changing the copy keeps the message fresh and several versions will appeal to different people.  Different radio personalities also appeal to their own audiences and by using more than one personality you can extend your reach.

The message itself should be a call to action, meaning you would like your listener to do something.  The copy at this point needs to be straightforward and easy for the listener to remember, as they may be mobile.  Phone numbers such as 800-559 RADIO are more memorable.  Simple and easy to remember website addresses will yield better results.  The newest innovation is text messaging. As an example: “Text now for a sandwich coupon from Quiznos. Text BARCODE to 511-511.  Your listener immediately receives a text back with a Quiznos coupon with contact information.

So that ad made us hungry and we’re going to get great sandwiches and save money.  Let us help you create engaging and call to action copy for your next radio campaign.

More articles in this series:

Give It Enough Time: Make a Commitment to Your DR Radio Campaign – Common Mistake #1

Finding the Right Radio Station for Your Product – Common Mistake #2

Creating Enough Frequency – Common Mistake #3

Tracking Results of your Radio Direct Response Campaign and Making Changes – Common Mistake #5

@radioactivemed

By the RadioActive Media Team

Are you getting the results you need and want from your radio schedule? No, perhaps you don’t have enough frequency. This determines how many times your target audience hears your message.

There is no magic formula for the right frequency, but with a little history on your side, you can figure out what works for you. First, look at what you have done in the past and the results you have from those schedules. What has worked and what hasn’t? Take a good look at your schedule – how many spots did you run and over what time period? Did you run more spots in those schedules that did well? If your schedule gave you the results you were looking for, check out what frequency you had on the schedule and keep that number of spots in mind whenever you put a new schedule together. If you didn’t get the best response, you might want to up the number of spots you are running and get a better frequency. Your audience will need to hear your spot more than one time before they move to action.

If you are working with a radio station rep who suggests less than a 2 frequency using PPM measurement or a 3 frequency in diary measurement, he doesn’t have your best interests at heart. As you build a radio history, you will learn the best frequency that will work for your product – sometimes it’s a 4 frequency and sometimes it’s an 8 frequency over several weeks. RadioActive Media has the experience to guide you through the process of finding just the right frequency for your business.

More articles in this series:

Give It Enough Time: Make a Commitment to Your DR Radio Campaign – Common Mistake #1

Finding the Right Radio Station for Your Product – Common Mistake #2

Create engaging copy – Common Mistake #4

Tracking Results of your Radio Direct Response Campaign and Making Changes – Common Mistake #5

@radioactivemed

Howard Stern told his satellite radio audience listeners on Monday that he is considering and being considered by Fox to be Simon Cowell’s replacement on American Idol.

“There’s not a better job on the planet than judging that [bleeping] karaoke contest,” Stern said.”

“If I do say so myself, I can’t imagine anyone else but me replacing (Cowell),” Stern said. “I mean, I don’t know. How else are they going to make that show work? Who knows how to broadcast and who knows how to be interesting? And who’s not afraid to speak their mind?”

“It would be the best thing that happened to me,” he said. “What a cush job — $100 million for four months. Who wouldn’t take that?”

Stern’s five-year, $500 million contract with Sirius expires at the end of the year.