RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

by RadioActive Media Team

iPhone App Enters Top 10 Paid Apps and Top Grossing Apps

Case Study:

At a time when the average cost of a paid app is $1.56, a RadioActive Media client offering a remote access app successfully launched the first advertising campaign for a paid app at $29.95. Compared to other apps, the price might seem high. That didn’t slow down the results. During the campaign, our client hit the Top 10 Paid Apps.  Currently, they remain in the Top Grossing Apps.

The process starts with direct response radio commercials that tell consumers that they can learn more and sign up for this service by texting “iPhone” to 511-511. They receive a message with a video presentation by the service and a link to purchase it at the iTunes App Store.

Big Bonus #1:

Combining the mobility of radio with that of cell phones, the campaign also drove traffic for consumers to sign up for free services for their PCs or Macs as well as other services.

Big Bonus #2:

Giving the advertiser the ability to gain and retain opted-in consumers for sales teams to call back and continue to message these consumers.

The growth of mobile marketing and the excitement of apps for iPhone and an ever-expanding array of devices are tremendous. The marketplace for iPhone apps includes 134,000 apps (at this moment) that have enjoyed 3 billion downloads. The average expenditure on apps is $80 and the average number of apps on phones is 65.

Stratospheric Potential:

With 34.3 million iPhones sold globally, cell phone US penetration is 89%, and the response rate to text messaging over 90%, the skyward trend seems limitless. Certainly, the broadcast nature of radio to hit a wide audience coupled with the direct interaction from consumers clinches speedy results.

The reporting of those results is instantaneous and available 24/7. Data collection includes radio station air times and programming with user phone numbers, and number of occurrences. New capabilities keep expanding. Advertisers can offer couponing, gift rewards programs, audio and video creative. In the future advertisers will be able to drive customers to retail locations based on where the cell phone is located at the time of inquiry. The capability to provide great customer service with timely information based on a consumer’s location increases the possibility for a visit by the consumer.

If a mobile marketing program is something you’d like to explore, call Jeff Pollak at 800-559-RADIO (7234) to brainstorm the options that are best for you.

@radioactivemed

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By the RadioActive Media Team

“Beezid, baby,” starts Howard Stern, as he launches into a glowing presentation of a Beezid commercial live read.

Yesterday Howard Stern did a live read for Beezid during the broadcast of the Mistress Beauty Pageant.  Beezid, an online auction site, provided a 50” TV to give away.

Howard generously gave 2 minutes 13 seconds of live air time to the :60 media purchase with 2-3 plugs in the show that were replayed on a loop all day and into the Best of the Week replays on Friday, Saturday, and Sunday.

The total value of this bonus play is probably $100,000, not to mention the extra unquantifiable value of Howard’s celebrity and a live performance.

Listen to the :60 version here or  at our Facebook Fan Page:  http://j.mp/radiofans.

@radioactivemed

By the RadioActive Media Team

RadioActive Media knows listeners. Listeners listen for a reason – they feel CONNECTED to their favorite radio personality.  They listen to what they have to say about life, politics, food, family, health and they laugh and rant and cry. They become engaged by calling in and sharing with the rest of the audience about issues that are important – to them.

We use our relationships and expertise with the nation’s hottest radio personalities and programs to give our clients special access into the inner circles of the industry.

Howard Stern

Love him or not so much, he is on point and in demand. Howard has scored guests such as: Chris Rock, Paul McCartney, AC/DC, Jamie Foxx, Benecio del Toro, Tracy Morgan, 50 Cent, Paul Giamatti, Robert Duvall, Seth Rogan, and Jimmy Fallon. Howard has two channels on Sirius, Howard 100 and Howard 101.

Oprah

Continuing her style and providing thoughtful and thought provoking programs covering health related issues with Dr. Mehmet Oz, social issues with Dr. Maya Angelou and current events and cultural trends with Gayle King.  Laura Berman’s show addresses couples and their lives and relationships and Derrick Ashong brings  politics, pop-culture, social media, music and the arts to his listeners.

Sports

Too many to cover, here are just a few on NFL Radio:  John Madden, Shannon Sharpe, Marty Schottenheimer and Peter King. All major sports and then some are available.

News/Talk

A wealth of talent appealing to all segments of the population and political views.  Anderson Cooper, Nancy Grace, Bill O’Reilly, Rush Limbaugh, Alex Bennett, Alan Colmes, Bill Bennett and Stephanie Miller.  Greta Van Susteren, Glenn Beck, Geraldo Rivera, Larry King, Sanjay Gupta and Wolf Blitzer.

These are household names with a loyal following.

There is a reason why so many stars, companies and major news sources are part of Satellite Radio. Don’t forget that Satellite Radio takes a financial commitment from the listener and that takes real loyalty.

At RadioActive Media, we know how to match your consumers with the right radio personalities/programs to create awareness and build loyalty to your company and products.

@radioactivemed