Advertising Budget Challenged? Co-op Dollars Could Be Your Answer
800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By RadioActive Media Team
Do you deal with vendors and manufacturers? Have you ever asked your vendors and manufacturers about participating in a cooperative advertising program?
At RadioActive Media we have and we can assist you in planning a co-op advertising campaign.
Cooperative advertising is a cost-effective way for the manufacturer who does not sell directly to the consumer to support those companies that have that all-important direct relationship with the customer. Without the direct-to-consumer companies, manufacturers would need to take over that role and spend advertising dollars.
Solar panel installation companies are a great example. Most solar panel installation companies install solar panels manufactured by others after buying the materials from that manufacturer. It is fairly obvious that we are talking about a symbiotic relationship, so why shouldn’t that relationship continue through the marketing and advertising portions of your respective businesses?
Here are some examples of co-op advertising:
1. Manufacturer advertises their products and tags the end of the radio commercial with a specific retail business, “Call ABC Solar Installation for great deals on our solar panels.”
2. Solar Panel Installation Company runs radio ads that promote their company’s great installation process and mentions several top manufacturing companies in which to choose (or rotates the manufacturers).
3. Solar Panel Installation Company runs radio ads that promote their company’s great installation process and mentions one manufacturer exclusively.
4. Solar Panel Installation Company runs radio ads that include text messaging for discounts on solar panels by a specific manufacturer.
Financial agreements should be clear. The split in advertising costs should be based on the percent of value received. In example #1, the manufacturer is clearly receiving the most value. In example #2, the manufacturer receives less individual value. In the third example, the relationship is quite even in structure and mutual in promoting each other’s businesses. The fourth example incorporates mobile media providing a visual component including both companies’ logos with a call to action.
At RadioActive Media, we can create exciting campaigns benefiting all parties and include mobile media for point of purchase discounts. We include tracking capabilities to improve performance and maximize results.
Contact Jeff Pollak at 800/599-RADIO (7234) and we can discuss the potential co-op advertising has for your business.
@radioactivemed
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Tags: co-op advertising, Mobile Media, radio co-op advertising., solar panel installation, solar panel manufacturers, solar panels
June 3rd, 2010 at 5:28 am
[...] the time to think beyond traditional methods and get creative in exploring opportunities such as co-op advertising and remnant [...]
September 2nd, 2010 at 8:10 am
[...] The manufacturers will give you money to advertise their products in your advertising. Read “Advertising Budget Challenged? Co-op Dollars Could be the Answer” to get more ideas on how to use coop advertising to your [...]
October 19th, 2011 at 9:26 am
i have a radio show in atlant and austin seeking sponsors and coop programs