After weeks of deliberating and teasing and seeming that it might have all been a ruse, SiriusXM’s Howard Stern signed with NBC/Universal to become the latest judge on the new season of read more
America’s Got Stern!
December 16th, 2011Using radio ads to boost SEM traffic with RadioActive Media at SES SF 2010
September 15th, 2010800-599-RADIO Text DR Radio to 511-511 714-787-0101 International
By the RadioActive Media Team
“We help clients become powerhouses” according to Jeff Pollak of RadioActive Media talking to Jamie O’Donnell of Search Engine Strategies at the recent conference in San Francisco.
Internet Audience + Revenue Growth = Internet Radio Investment, Exponentially
September 14th, 2010800-599-RADIO Text DR Radio to 511-511 714-787-0101 International
By the RadioActive Media Team
The growth of mobile phones is driving the exponential growth of Internet Radio: audience, revenues and investment.
Audience
70 million listen to Internet Radio/month. These 300 million hours of ad-supported streaming are headed to top 400 million…
read moreRadio Personalities Impact Advertising Campaigns
September 10th, 2010800-599-RADIO Text DR Radio to 511-511 714-787-0101 International
By the RadioActive Media Team
“The standard by which younger-demo talk is judged.” Who is this? Howard Stern according to Talkers Magazine.
Each year Talker’s Magazine publishes The Talkers 250 Featuring the Heavy Hundred – The 100 Most Important Radio Talk…
read moreHot Advertising Specials on Pandora and Sirius XM
September 8th, 2010800-599-RADIO Text DR Radio to 511-511 714-787-0101 International
By the RadioActive Media Team
Three unique opportunities help advertisers test direct response radio and demonstrate the breadth of how RadioActive Media covers the waterfront of radio from Internet to Satellite and terrestrial stations and networks. We’ll show you how…
read moreStaying on the Cutting Edge with Internet Radio – Pandora
September 7th, 2010800-599-RADIO Text DR Radio to 511-511 714-787-0101 International
By the RadioActive Media Team
Since 2005 a growing company in California has been matching people and music. Right now I’m listening to some of my favorite songs and others that I didn’t even know were my favorites. My station…
read moreStretching Your Advertising Dollars
September 2nd, 2010800-599-RADIO Text DR Radio to 511-511 714-787-0101 International
By the RadioActive Media Team
Radio is a relationship medium. How do you feel about your morning announcer who wakes you up every morning? Kind of like you know the person – their family, where they go on vacation, how…
read moreTakeaways from Search Engine Strategies San Francisco 2010
August 31st, 2010800-599-RADIO Text DR Radio to 511-511 714-787-0101 International
By the RadioActive Media Team
RadioActive Media was the only exhibitor at SES SF 2010 demonstrating to marketing professionals the power of radio partnered with search. You might have seen us quoting RAB research citing radio’s ability to increase…
read moreSES Experience – Sharing Knowledge, Having Fun and Awarding Prizes
August 26th, 2010800-599-RADIO Text DR Radio to 511-511 714-787-0101 International
By the RadioActive Media Team
SES Experience – Sharing Knowledge, Having Fun and Awarding Prizes
We had an extraordinary experience at SES SF. We shared our Radio marketing and promotions ideas with many interested companies and we learned more about search…
read moreRadio Talk Personalities and Mobile Apps
August 24th, 2010800-599-RADIO Text DR Radio to 511-511 714-787-0101 International
By the RadioActive Media Team
Talk radio personalities embrace technology. More radio stations and radio personalities locally and nationally have mobile apps.
If you miss Dennis Miller, you can…
Howard 100 News – Eric the Midget’s Beezid Promotion Deal
August 18th, 2010800-599-RADIO Text DR Radio to 511-511 714-787-0101 International
Radio campaigns with RadioActive Media go beyond spot placement. We create campaigns with our clients…
read moreMeet Marc Jacobs, Jeff Pollak and Steve Pollak of RadioActive Media at the Search Engine Strategies Show Booth #212 in San Francisco
August 17th, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
No medium is an island. Not any…
Will He or Won’t He? Howard Stern’s Next Move….
August 12th, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By Steve Pollak, RadioActive Media Creative and Media Director
Tick, tock, tick, tock….the clock is winding down on Howard Stern’s contract with Sirius satellite radio. I’m sure Las Vegas has odds on what…
read moreSirius XM Keeps Adding Subscribers
August 5th, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
The second quarter of the year has been very good to Sirius XM since they added over a half million net subscribers in this quarter. Last year at the…
read moreMeet Us at SES SF August 16-18 at Booth #212. Enter to Win a Carnival Cruise!
August 3rd, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
Come jam with us at the SES show in San Francisco 8/16. We’re looking forward to meeting industry people and combining business with pleasure….
read moreRadioActive Media is a Sponsor of SES Expo San Francisco August 16-18
July 29th, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
RadioActive Media is proud to…
read moreThe Benefits of Direct Response Radio Advertising Testing
July 22nd, 2010Radio Advertising Spending is Growing – Radio Delivers Results
July 20th, 2010Creative Production Included at No Charge with 8 week Campaigns – See Details on this Limited Time Offer
July 14th, 2010800-599-RADIO | Text RADIO to 511-511 | 714-787-0101 International
By the RadioActive Media Team
RadioActive Media…
read moreHD Radio – It is a Technology not a Medium
July 13th, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
Ramping up 4th Quarter Retail Advertising
July 8th, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
Yes,…
read moreSolar Panel Installers and Manufacturers Pool Media Resources
June 23rd, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
Solar…read more
Cross Promotion Campaigns – Everybody Wins
June 15th, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
At RadioActive Media, we see cross promotion…
read moreRadio Reaches Seniors – Marketing Technology Products
June 10th, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
Marketing Technology Products to Senior Consumers
When the 2010…
read more10 Activities of Great Media Sales Representative
June 8th, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
Media buyers and their sales representatives have an interesting relationship. Yes,…
read moreSuccessful Radio Direct Response Campaigns – Strategy First
June 3rd, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
What makes one radio direct response campaign successful and another one not…
read moreAdvertising managers: Are You Complacent or a Champion?
June 1st, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
As an advertiser or media planner,…read more
Case Studies and Testimonials Give Credibility in Direct Response: Even to RadioActive Media
May 21st, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By The RadioActive Media Team
As direct response marketers, we appreciate all too well the power of…
read moreAdvertisers Cannot Live by PI alone
May 19th, 2010
800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By The RadioActive Media Team
Every advertiser is interested in getting the best bang for their buck. So,…
read moreThe Powerful Combination of DR Radio and Text Messaging
May 10th, 2010
800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By The RadioActive Media Team
In…
read moreGoing to Response Expo?
May 6th, 2010
800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
Marc Jacobs and Jeff Pollak of RadioActive Media will be attending this year’s Response Expo in…
read moreBranding vs. Direct Response Radio
May 4th, 2010
800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By The RadioActive Media Team
You want to build awareness of your company or you want to introduce a new product to…
read moreAdvertising Budget Challenged? Co-op Dollars Could Be Your Answer
April 27th, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By RadioActive Media Team
Do you deal with vendors and manufacturers? Have you ever asked your vendors and manufacturers about participating…
read moreRemnant Advertising Saves You Money
April 22nd, 2010
800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International |
By the RadioActive Media Team
Airlines offer different rates based on supply and demand. Generally it costs less to…
read moreMobile Media – Radio Leads the Way
April 20th, 2010
800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International |
By the RadioActive Media Team
Of the major broadcast mediums, only Radio is truly mobile. Back in the day, Radio was referred to as…
read moreAdvertisers Beware – Advertising Messages Considered Misleading
April 13th, 2010By the RadioActive Team
At RadioActive Media, we believe the best advertising is truthful and speaks to the strengths and value of the company’s product or service. We also know that radio personalities lend their own credibility when endorsing a product. Defending your ad copy claims…
read moreBuilding Brands with Radio Ad Campaigns How Advertising Can Make a Brand Attractive to Buyers
April 1st, 2010By Steve Pollak
It makes a great story when an ad campaign can not only build the awareness of a brand, but also build the value and visibility of a business to make it attractive to prospective buyers.
Matrix Diabetic, a diabetic supply company, …
read moreHow to Provide Your Customers Location Information When and Where They Want It – For Less
March 25th, 2010By the RadioActive Media Team
Technology is constantly changing. It’s critical to our clients that we provide complete management of all the elements of great direct response radio campaign. It is our responsibility to be the best guide by presenting a wide variety of choices to get the…
read moreNew FTC Guidelines for Endorsements – No Change in Radio Station Requirements
March 23rd, 2010By the RadioActive Media Team
The buzz about the change in the new FTC guidelines for the notification of endorsements and testimonials hasn’t met with any requests by radio stations accepting commercials from what we’ve seen. It seems to be business as usual. Salem Radio Network,…
read moreMassage Envy KRTH On-Air Appearance on The Gary Bryan Morning Show
March 18th, 2010By the RadioActive Media
Our on-air appearance on The Gary Bryan Morning Show with client Massage Envy did better than expected. With only a 10-day flight duration, we kicked up recognition and drove traffic to the website and phones.
[caption id=”attachment_1025″ align=”alignnone” width=”220″ caption=”Marcy Schaubeck, franchisee and Massage Envy store owner…
read moreRadio Advertising in Combination with Mobile Marketing
March 16th, 2010by RadioActive Media Team
iPhone App Enters Top 10 Paid Apps and Top Grossing Apps
Case Study:
At a time when the average cost of a paid app is $1.56, a RadioActive Media client offering a remote access app successfully launched the…
read moreThe Power of the Live Read – Beezid Case Study
March 12th, 2010By the RadioActive Media Team
“Beezid, baby,” starts Howard Stern, as he launches into a glowing presentation of a Beezid commercial live read.
Yesterday Howard Stern did a live read for Beezid during the broadcast of the Mistress Beauty Pageant. Beezid, an online auction site, provided a 50” TV to give…
read moreRadio Personalities – Loyalty Creates Results
March 9th, 2010By the RadioActive Media Team
RadioActive Media knows listeners. Listeners listen for a reason – they feel CONNECTED to their favorite radio personality. They listen to what they have to say about life, politics, food, family, health and they laugh and rant and cry. They become engaged by…
read moreBest Practices in Marketing Green Products and Services
March 5th, 2010By the RadioActive Media Team
We understand that green companies manufacturing green products are traditionally leaner. While savvy in green manufacturing, they are sometimes not so savvy when it comes to marketing. RadioActive Media understands Green marketing.
“RadioActive went above and beyond to ensure our radio…
read moreDriving Down the Cost Per Lead By 75% – Green Marketing Case Study
March 2nd, 2010Using Mobile Media Marketing: Track, Measure, Tweak, Repeat – A Case Study of a “Green” Advertiser Using Direct Response
By the RadioActive Media Team
Marketing “green” businesses is a core competency as well as a passion at RadioActive Media. In one of our signature mixed media marketing campaigns, we…
read more134,000 Apps. How will yours stand out and be found?
February 24th, 2010By the RadioActive Media Team
We believe mobile technology will continue to grow and offer many applications to make our personal lives more productive, streamline business and promote faster b2b communication and data accessibility.
The average iPhone user has 65 apps and spends $80 on average on…
read moreTracking Results of your Radio Direct Response Campaign and Making Changes – Common Mistake #5
February 19th, 2010By the RadioActive Media Team
Advertisers should expect accountability. Yes, you absolutely can and should track the results of your radio advertising. To that end you need to build a product/service configuration before you craft the creative.
Plan Ahead to Choose the Tracking…read more
Creating Enough Frequency – Common Mistake #3
February 11th, 2010By the RadioActive Media Team
Are you getting the results you need and want from your radio schedule? No, perhaps you don’t have enough frequency. This determines how many times your target audience hears your message.
There is no magic formula for the right frequency,…
read moreHoward Stern Next American Idol Judge?
February 9th, 2010
Howard Stern told his satellite radio audience listeners on Monday that he is considering and being considered by Fox to be Simon Cowell’s replacement on American Idol.
“There’s not a better job on the planet than judging…read more
Give It Enough Time: Make a Commitment to Your DR Radio Campaign – Common Mistake #1
February 5th, 2010By the RadioActive Media Team
We live in an age of instant gratification. People want what they want and they want it NOW! We are impatient for results. If you want to make sure that your target audience hears your ad enough times to take action, don’t skimp…
read moreToday’s Impact of Radio Consolidation
February 2nd, 2010By the RadioActive Media Team
From an ad agency president: “With consolidation, the music has become much more ‘generic.’ Less local bands, less local flavor, much more corporate.” This agency had a promotional idea for one of their clients & the attorney for one of the larger station…
read moreBreaking News – Rate Hike 50% Sirius XM Effective 1/29
January 28th, 2010Breaking News from the desk of Steve Pollak:
“Inventory is getting tight on Sirius XM and more particularly on The Howard Stern Channel, as a result, Sirius XM is quietly letting it’s advertisers know they intend to raise their spot rates almost…
read moreThe 5 Benefits of Long-Form Original Radio Sponsored Programming
January 28th, 2010By The RadioActive Media Team
Imagine listening to an expert whose topic intrigues you and during an hour on the radio. They earn your respect for their knowledge and opinions. They answer questions from callers in thoughtful, educational ways. You follow this expert week after week, learning new…
read moreNo Matter How it is Delivered, Radio is All About Content
January 27th, 2010By The RadioActive Media Team
The term “Internet Radio” has most likely been shortened from “streaming radio content over the Internet”. Certainly, there are some Internet-only radio “stations”, in fact at one site they list 242. That may sound like a lot, however there are almost 14,000 true…
read moreRadio Text Messaging: Taking Direct Response Radio to a Higher Level of Performance
January 20th, 2010By The RadioActive Media Team
Radio campaigns have reached a new height of performance with the explosive combination of radio and SMS text messaging. We call this kind of campaign Radio Text Messaging (RTM), a new super combination showing tremendous success with some ROI’s topping 300%. Direct…
read moreDigital Radio – What it means to Listeners and to Advertisers
January 13th, 2010By Steve Pollak
There has been much written about digital radio from technological and political points of view. I am concerned with two groups; the listeners of radio and radio advertisers.
Digital radio is offered in four distinct ways:
Avoid the 5 Most Common Mistakes Made in Radio Advertising
January 13th, 2010By The RadioActive Media Team
Radio offers so many advantages over other media for advertising, but sometimes advertisers forget some important things about radio advertising. This is the first of a series in which we will expound on each of these common mistakes.
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Think of Your Media Budget as an Investment, Not an Expense
January 13th, 2010By Jeff Pollak
It is that time of year again when finance and marketing teams work that love-hate relationship in putting together the marketing budget for the new fiscal year. Whether you like it or not, it is as certain as death and taxes. Many small…
read moreWelcome to RadioActive Media!
January 13th, 2010800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
We’re fans of radio. Growing up in Southern California, we were raised on talk radio. We spend a lot…
read more
