Branding vs. Direct Response Radio
800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By The RadioActive Media Team
You want to build awareness of your company or you want to introduce a new product to the market, so you start planning your branding campaign. Do you ever consider using direct response radio to accomplish this? If not, you may want to rethink that decision. Geico and Dell use direct response very effectively to brand their companies.
Branding is all about building name or product recognition and encompasses the entire customer experience. Direct response provides more than branding because it can provide measurable results. DR Radio is more than just adding a phone number or web address to your advertisements and hoping for the best. It’s creating the right message to the right target audience and using the right vehicle to do it. Then you analyze your results and tweak to improve the campaign results.
RadioActive Media knows just how to build your branding campaign to deliver the results you want: making your company or product a household name in the most cost-efficient way. This is important to you and you don’t want to let “just anyone” do this. We are experts in direct response radio. Here’s a Case Study where we took an advertiser from brand only (read: no tracking) and added direct response components in their campaign which reduced their cost per lead by 75%: http://j.mp/RAM100.
If you want measurable results for your branding campaign, contact Jeff Pollak at 800/599-RADIO (7234) or text DR Radio to 511-511. Jeff can discuss with you the best way to achieve your goals.
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Tags: brand marketing, direct response, direct response radio, radio brand advertising
