RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By The RadioActive Media Team

As direct response marketers, we appreciate all too well the power of testimonials to give credibility. Case studies detail how problems were solved and successful stories ensued.

We practice what we preach. We have told some great stories on our blog and on our site that you might like to read. Two common themes you’ll see are how direct response radio drives traffic to a variety of other media and calls to action with tracking and accountability that’s nearly instantaneous.

How a direct response campaign using radio and mobile marketing made a hit on the Top Grossing Apps and Top Paid Apps lists:

134,000 Apps: How Will Yours Stand Out and Be Found

How a traditional campaign was given direct response mechanisms to track and improve a lead generation campaign, driving the cost per lead down by 75% for a solar installer company:

Driving Down the Cost Per Lead by 75%: Green Marketing Case Study

Radio has made household names for advertisers and products with its broad reach and the ability to target demographics, personalities, music/news formats and dayparts. Radio is relatively inexpensive when compared with media like television that might seem sexier.

Here are 2 case studies where the power of radio personalities used in a cost-efficient, measureable direct response campaign helped to build brands so attractive that they were subsequently acquired.

Creative promotion packaging all played a part in stretching media dollars to create tons of value and an attractive acquisition for a travel business.

Building Brands with Radio Ad Campaigns-Creatively

A diabetic supply company took advantage of talk show personalities to tell their story and were bought by a competitor!

Building Brands with Radio Ad Campaigns: How Advertising Can Make a Brand Attractive to Buyers

And we wouldn’t be a direct response marketer without the tried and true testimonial. The Marketing Manager at a major solar installer company describes RadioActive as “fierce negotiators:”

Solar Installer Company Testimonial

More details of our Case Studies and our Company are in our Brochure.

Call us for a free consultation about the kinds of goals you’d like to achieve with direct response radio driving traffic to all your calls to action! 800-559-RADIO (7234). Let us help you build your brand to the same kind of success as our other clients.

@radioactivemed

The purpose of the program: to find information about DR programs (and the frequency of any alerts)
Message and data rates may apply
Text STOP to cancel alerts
Text HELP for information
A statement of privacy disclosure

Tags: building brands, decrease CPL, direct response case studies, direct response radio, iPhone app promotion, lead generation campaign, radio negotiation, solar panel installer, talk show personalities, travel promotion campaign

This entry was posted on Friday, May 21st, 2010 at 10:56 am and is filed under Expert Advice and Case Studies, Mobile Media, Radio Advertising, Radio Content, Radio Direct Response, Radio Long-Form Advertising, Radio Personalities, Radio Text Messaging, Satellite Radio, Sponsored Radio Programming. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.