Expert Advice | RadioActive Media

Radio Personalities – Loyalty Creates Results

By the RadioActive Media Team

RadioActive Media knows listeners. Listeners listen for a reason – they feel CONNECTED to their favorite radio personality. They listen to what they have to say about life, politics, food, family, health and they laugh and rant and cry. They become engaged by calling in and sharing with the rest of the audience about issues that are important – to them.

We use our relationships and expertise with the nation’s hottest radio personalities and programs to give our clients special access into the inner circles of the industry.

Howard Stern

Love him or not so much, he is on point and in demand. Howard has scored guests such as: Chris Rock, Paul McCartney, AC/DC, Jamie Foxx, Benecio del Toro, Tracy Morgan, 50 Cent, Paul Giamatti, Robert Duvall, Seth Rogan, and Jimmy Fallon. Howard has two channels on Sirius, Howard 100 and Howard 101.

Oprah

Continuing her style and providing thoughtful and thought provoking programs covering health related issues with Dr. Mehmet Oz, social issues with Dr. Maya Angelou and current events and cultural trends with Gayle King. Laura Berman’s show addresses couples and their lives and relationships and Derrick Ashong brings politics, pop-culture, social media, music and the arts to his listeners.

Sports

Too many to cover, here are just a few on NFL Radio: John Madden, Shannon Sharpe, Marty Schottenheimer and Peter King. All major sports and then some are available.

News/Talk

A wealth of talent appealing to all segments of the population and political views. Anderson Cooper, Nancy Grace, Bill O’Reilly, Rush Limbaugh, Alex Bennett, Alan Colmes, Bill Bennett and Stephanie Miller. Greta Van Susteren, Glenn Beck, Geraldo Rivera, Larry King, Sanjay Gupta and Wolf Blitzer.

These are household names with a loyal following.

There is a reason why so many stars, companies and major news sources are part of Satellite Radio. Don’t forget that Satellite Radio takes a financial commitment from the listener and that takes real loyalty.

At RadioActive Media, we know how to match your consumers with the right radio personalities/programs to create awareness and build loyalty to your company and products.

@radioactivemed

Best Practices in Marketing Green Products and Services

By the RadioActive Media Team

We understand that green companies manufacturing green products are traditionally leaner. While savvy in green manufacturing, they are sometimes not so savvy when it comes to marketing. RadioActive Media understands Green marketing.

“RadioActive went above and beyond to ensure our radio campaign was successful. They are fierce negotiators on behalf of their clients. The daily follow through on campaign status is critical for campaign’s success. We received daily call logs and were able to check the status of every call and make real time decisions. The ROI from the campaigns RadioActive planned proved successful and have been the basis for us moving forward with the continued successful partnership.”

- Marketing Manager: SolarCity

Now IS the time.

“Four out of five people said they were still buying green products and services, even in the midst of the recession, according to a study by Opinion Research Corp.” [Source: State of Green Business 2010]

“Consumers want products that aren’t just greener, but better — that offer some kind of personal benefit, whether they’re cheaper to buy or own, have enhanced features or higher performance, are more convenient, less wasteful, healthier for their families, or simply cool. “[Source: State of Green Business 2010]

We have a wealth of ideas from using Radio Personalities that are known for being Green, to being the Green Leader in your industry and with consumers through Original Sponsored Programming opportunities. Add 24/7 tracking and Radio Text Messaging (RTM) for lead generation with instant reporting and that is best practices.

If you’ve exhausted conventional marketing methods and need a fresh approach, contact RadioActive Media today at 800-559-RADIO for a free 15-minute marketing analysis.

Tracking Results of your Radio Direct Response Campaign and Making Changes – Common Mistake #5

By the RadioActive Media Team

Advertisers should expect accountability. Yes, you absolutely can and should track the results of your radio advertising. To that end you need to build a product/service configuration before you craft the creative.

Plan Ahead to Choose the Tracking Methods

What actions do you want interested consumers to make? Next, plan what you want to implement that will be promoted. Is it a coupon? Is it a new landing page, a toll-free number, and/or a text address? All of these things can be tracked to determine conversions.

Analyze Test and Rollout Results to Make Changes for Improvement

Equally important, once these actions are built into reporting, the analysis will generate intelligence that can be acted on to massage your campaign and improve results. That’s why direct response advertising has the built-in concept of testing to keep initial costs down while various parts are being tweaked. Elements that are tweaked can include the creative, the media schedule, the call-to-action and even the original offer!

Weekly Reporting

Specifically with radio campaigns, determination of the spots that actually ran with their times can be pulled together weekly, as we do at RadioActive Media. With coordination from the client and their other vendors, we pull together results from phone, text, and website components of the campaign. These elements have all been built out with tracking mechanisms like unique vanity phone number, unique text names and unique URLs and/or promo codes.

Upon completion of a test, determination is made whether to use those initial results as the first benchmark from which subsequent results will be judged as efforts are focused to expand and improve the campaign. Week after week, as new media are added, a track record emerges. Retention of each performing station/time period maintained. The rollout to new, additional markets and time periods continues to be evaluated for keepers.

24/7 Instant Reporting

When we do a complete 1-2 punch of mobile media marketing by using radio campaigns with text messaging, we have the additional advantage of instant results 24/7 from the text part of the campaign. We don’t have to wait for the weekly results from the radio campaign to get an idea of the reaction we’re getting. Real-time measurements include time and programming, user area codes and number of occurrences. Coming soon, we’ll also have the GPS location which can dramatically enhance what opportunities retailers can provide their customers to increase traffic.

Tracking of radio ad campaigns should be the norm in this day and age. The options in elements for reaction continue to make the advertisers capabilities greater to be and get reaction from wherever the consumer is. Accountability: expect it!

Give It Enough Time: Make a Commitment to Your DR Radio Campaign – Common Mistake #1

Finding the Right Radio Station for Your Product – Common Mistake #2

Creating Enough Frequency – Common Mistake #3

Create engaging copy – Common Mistake #4

@radioactivemed

Create engaging copy – Common Mistake #4

By the RadioActive Media Team

What are some of your favorite radio commercials? Did listening to the radio ad make you nostalgic, tap you foot, sing along, or hungry? All of these things at some time or another? That is why at RadioActive Media we are passionate about radio advertising. We don’t rely on pictures to convey a message, we believe in engaging the listener.

Changing the copy keeps the message fresh and several versions will appeal to different people. Different radio personalities also appeal to their own audiences and by using more than one personality you can extend your reach.

The message itself should be a call to action, meaning you would like your listener to do something. The copy at this point needs to be straightforward and easy for the listener to remember, as they may be mobile. Phone numbers such as 800-559 RADIO are more memorable. Simple and easy to remember website addresses will yield better results. The newest innovation is text messaging. As an example: “Text now for a sandwich coupon from Quiznos. Text BARCODE to 511-511. Your listener immediately receives a text back with a Quiznos coupon with contact information.

So that ad made us hungry and we’re going to get great sandwiches and save money. Let us help you create engaging and call to action copy for your next radio campaign.

Give It Enough Time: Make a Commitment to Your DR Radio Campaign – Common Mistake #1

Finding the Right Radio Station for Your Product – Common Mistake #2

Creating Enough Frequency – Common Mistake #3

Tracking Results of your Radio Direct Response Campaign and Making Changes – Common Mistake #5

@radioactivemed

Creating Enough Frequency – Common Mistake #3

By the RadioActive Media Team

Are you getting the results you need and want from your radio schedule? No, perhaps you don’t have enough frequency. This determines how many times your target audience hears your message.

There is no magic formula for the right frequency, but with a little history on your side, you can figure out what works for you. First, look at what you have done in the past and the results you have from those schedules. What has worked and what hasn’t? Take a good look at your schedule – how many spots did you run and over what time period? Did you run more spots in those schedules that did well? If your schedule gave you the results you were looking for, check out what frequency you had on the schedule and keep that number of spots in mind whenever you put a new schedule together. If you didn’t get the best response, you might want to up the number of spots you are running and get a better frequency. Your audience will need to hear your spot more than one time before they move to action.

If you are working with a radio station rep who suggests less than a 2 frequency using PPM measurement or a 3 frequency in diary measurement, he doesn’t have your best interests at heart. As you build a radio history, you will learn the best frequency that will work for your product – sometimes it’s a 4 frequency and sometimes it’s an 8 frequency over several weeks. RadioActive Media has the experience to guide you through the process of finding just the right frequency for your business.

Give It Enough Time: Make a Commitment to Your DR Radio Campaign – Common Mistake #1

Finding the Right Radio Station for Your Product – Common Mistake #2

Create engaging copy – Common Mistake #4

Tracking Results of your Radio Direct Response Campaign and Making Changes – Common Mistake #5

@radioactivemed

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RadioActive Media is a marketing and promotions agency specializing in using radio advertising as a business promotions medium. Radioactive Media has developed a reputation for creativity and excellent return on investment for its clients.

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