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	<title>RadioActive Media &#187; Expert Advice and Case Studies</title>
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	<description>Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.</description>
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		<title>Tips to Build Radio Copy that Delivers Results</title>
		<link>http://www.radioactivemedia.net/tips-to-build-radio-copy-that-delivers-results</link>
		<comments>http://www.radioactivemedia.net/tips-to-build-radio-copy-that-delivers-results#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:00:21 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[measuring ad results]]></category>
		<category><![CDATA[performance advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1466</guid>
		<description><![CDATA[Remember the special needs of the radio format when crafting advertising copy. Here are tips to follow to make sure all the important components are included from offer configuration to results measurement.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Radio Advertising Spending is Growing – Radio Delivers Results</title>
		<link>http://www.radioactivemedia.net/radio-advertising-spending-is-growing-%e2%80%93-radio-delivers-results</link>
		<comments>http://www.radioactivemedia.net/radio-advertising-spending-is-growing-%e2%80%93-radio-delivers-results#comments</comments>
		<pubDate>Tue, 20 Jul 2010 15:00:43 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[cellular]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[home improvement]]></category>
		<category><![CDATA[liquor]]></category>
		<category><![CDATA[political]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Radio Advertising Bureau]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[TV networks]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1457</guid>
		<description><![CDATA[Radio spending gain represents the highest posted in nearly a decade and major advertisers realize Radio is a tremendous value. ]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>HD Radio – It is a Technology not a Medium</title>
		<link>http://www.radioactivemedia.net/hd-radio-%e2%80%93-it-is-a-technology-not-a-medium</link>
		<comments>http://www.radioactivemedia.net/hd-radio-%e2%80%93-it-is-a-technology-not-a-medium#comments</comments>
		<pubDate>Tue, 13 Jul 2010 15:00:04 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[HD radio]]></category>
		<category><![CDATA[HDTV]]></category>
		<category><![CDATA[satellite radio]]></category>
		<category><![CDATA[satellite TV]]></category>
		<category><![CDATA[terrestrial radio]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1416</guid>
		<description><![CDATA[Radio stations need to change their focus from thinking of HD radio as a medium and realize it’s a technology.

]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/hd-radio-%e2%80%93-it-is-a-technology-not-a-medium/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ramping up 4th Quarter Retail Advertising</title>
		<link>http://www.radioactivemedia.net/ramping-up-4th-quarter-retail-advertising</link>
		<comments>http://www.radioactivemedia.net/ramping-up-4th-quarter-retail-advertising#comments</comments>
		<pubDate>Thu, 08 Jul 2010 15:00:47 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[4th quarter advertising]]></category>
		<category><![CDATA[holiday advertising]]></category>
		<category><![CDATA[on-air personalities]]></category>
		<category><![CDATA[retail advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1403</guid>
		<description><![CDATA[Yes, it’s only July, but in the retail world, it’s already the end of the year. Now is the time to get your advertising for 4th quarter completed and booked. If you haven’t started, don’t waste any more time.

]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/ramping-up-4th-quarter-retail-advertising/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Radio Promotions Worth 3 Times their Weight in Gold</title>
		<link>http://www.radioactivemedia.net/radio-promotions-worth-3-times-their-weight-in-gold</link>
		<comments>http://www.radioactivemedia.net/radio-promotions-worth-3-times-their-weight-in-gold#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:00:21 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[iPhone apps]]></category>
		<category><![CDATA[print and TV campaigns]]></category>
		<category><![CDATA[radio promotions]]></category>
		<category><![CDATA[RadioActive Media]]></category>
		<category><![CDATA[Sirius XM]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1365</guid>
		<description><![CDATA[Promotional campaigns should deliver a 3-4 multiple in value. A client spending $100,000 to participate in a media event should expect a great return on their investment. It takes experts to evaluate and negotiate packages of tremendous value.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Solar Panel Installers and Manufacturers Pool Media Resources</title>
		<link>http://www.radioactivemedia.net/solar-panel-installers-and-manufacturers-pool-media-resources</link>
		<comments>http://www.radioactivemedia.net/solar-panel-installers-and-manufacturers-pool-media-resources#comments</comments>
		<pubDate>Wed, 23 Jun 2010 15:00:15 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[co-op advertising program for solar companies]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[largest solar installation company]]></category>
		<category><![CDATA[mobile marketing campaigns]]></category>
		<category><![CDATA[on-air appearances]]></category>
		<category><![CDATA[per inquiry advertising]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[remnant advertising]]></category>
		<category><![CDATA[solar installers]]></category>
		<category><![CDATA[solar manufacturers]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1384</guid>
		<description><![CDATA[A unique nationwide turnkey ad program with a track record for matching qualified residential customers with the closest solar panel installers is being expanded. Solar companies seeking cost-efficient qualified leads make an impact together.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/solar-panel-installers-and-manufacturers-pool-media-resources/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cross Promotion Campaigns &#8211; Everybody Wins</title>
		<link>http://www.radioactivemedia.net/cross-promotion-campaigns-everybody-wins</link>
		<comments>http://www.radioactivemedia.net/cross-promotion-campaigns-everybody-wins#comments</comments>
		<pubDate>Tue, 15 Jun 2010 15:00:57 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[cross promotion]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[radio marketing]]></category>
		<category><![CDATA[solar]]></category>
		<category><![CDATA[solar installation]]></category>
		<category><![CDATA[solar manufacturers]]></category>
		<category><![CDATA[solar panels]]></category>
		<category><![CDATA[text messaging campaign]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1355</guid>
		<description><![CDATA[Cross promotion is a way of reaching 2x the potential customers when Advertiser A includes Advertiser B in the message and Advertiser B includes Advertiser A in their message.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/cross-promotion-campaigns-everybody-wins/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Radio Reaches Seniors &#8211; Marketing Technology Products</title>
		<link>http://www.radioactivemedia.net/radio-reaches-seniors</link>
		<comments>http://www.radioactivemedia.net/radio-reaches-seniors#comments</comments>
		<pubDate>Thu, 10 Jun 2010 15:00:30 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[2010 Census]]></category>
		<category><![CDATA[consumer electronics marketing]]></category>
		<category><![CDATA[live radio reads]]></category>
		<category><![CDATA[marketing to Seniors]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1346</guid>
		<description><![CDATA[Don’t neglect Seniors when marketing consumer electronics. Seniors are avid purchasers of e-readers, cell phones, GPS devices and digital cameras. Talk radio hosts are a great way to use trusted personalities to deliver advertising messages to these consumers.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/radio-reaches-seniors/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Successful Radio Direct Response Campaigns – Strategy First</title>
		<link>http://www.radioactivemedia.net/successful-radio-direct-response-campaigns-%e2%80%93-strategy-first</link>
		<comments>http://www.radioactivemedia.net/successful-radio-direct-response-campaigns-%e2%80%93-strategy-first#comments</comments>
		<pubDate>Thu, 03 Jun 2010 12:28:20 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[co-op advertising]]></category>
		<category><![CDATA[cross promotions]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[remnant advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1336</guid>
		<description><![CDATA[Successful direct response radio campaigns start with strategy first. Goal-setting starts with a perspective of Who the target is and Why should the prospect respond to your message.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/successful-radio-direct-response-campaigns-%e2%80%93-strategy-first/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Plan Early for the Political Ad Campaign Season &#8211; Rates are Up and Inventory is Down</title>
		<link>http://www.radioactivemedia.net/plan-early-for-the-political-ad-campaign-season-rates-are-up-and-inventory-is-down</link>
		<comments>http://www.radioactivemedia.net/plan-early-for-the-political-ad-campaign-season-rates-are-up-and-inventory-is-down#comments</comments>
		<pubDate>Thu, 27 May 2010 19:39:26 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[media planning strategies]]></category>
		<category><![CDATA[political ad campaigns]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1314</guid>
		<description><![CDATA[The pros have some great advice for advertisers and media planners regarding their strategies during the ongoing political campaign season. Rates have been increasing with economic recovery. Concerns about inventory due to candidate campaigns are real. You can’t plan too early.]]></description>
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