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	<title>RadioActive Media &#187; Expert Advice and Case Studies</title>
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	<link>http://www.radioactivemedia.net</link>
	<description>Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.</description>
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		<title>Internet Audience + Revenue Growth = Internet Radio Investment, Exponentially</title>
		<link>http://www.radioactivemedia.net/internet-audience-revenue-growth-internet-radio-investment-exponentially</link>
		<comments>http://www.radioactivemedia.net/internet-audience-revenue-growth-internet-radio-investment-exponentially#comments</comments>
		<pubDate>Tue, 14 Sep 2010 15:00:51 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[direct response radio marketing]]></category>
		<category><![CDATA[Internet radio]]></category>
		<category><![CDATA[Livio Radio]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Pandora]]></category>
		<category><![CDATA[satellite radio advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1980</guid>
		<description><![CDATA[The growth of mobile phones is driving the exponential growth of Internet Radio: audience, revenues and investment.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stretching Your Advertising Dollars</title>
		<link>http://www.radioactivemedia.net/stretching-your-advertising-dollars</link>
		<comments>http://www.radioactivemedia.net/stretching-your-advertising-dollars#comments</comments>
		<pubDate>Thu, 02 Sep 2010 15:00:24 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[co-op advertising]]></category>
		<category><![CDATA[cross promotions]]></category>
		<category><![CDATA[per inquiry advertising]]></category>
		<category><![CDATA[radio promotions]]></category>
		<category><![CDATA[remnant advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1906</guid>
		<description><![CDATA[There are many ways to add more impact to your ad dollars than just adding more dollars.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/stretching-your-advertising-dollars/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Meet Marc Jacobs, Jeff Pollak and Steve Pollak of RadioActive Media at the Search Engine Strategies Show Booth #212 in San Francisco</title>
		<link>http://www.radioactivemedia.net/meet-marc-jacobs-jeff-pollak-and-steve-pollak-of-radioactive-media-at-the-search-engine-strategies-show-booth-212-in-san-francisco</link>
		<comments>http://www.radioactivemedia.net/meet-marc-jacobs-jeff-pollak-and-steve-pollak-of-radioactive-media-at-the-search-engine-strategies-show-booth-212-in-san-francisco#comments</comments>
		<pubDate>Tue, 17 Aug 2010 15:00:19 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[ClickZ]]></category>
		<category><![CDATA[iPhone app marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[performance marketing]]></category>
		<category><![CDATA[RadioActive Media]]></category>
		<category><![CDATA[Search Engine Strategies Conference]]></category>
		<category><![CDATA[Search Engine Watch]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SESSF]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1858</guid>
		<description><![CDATA[RadioActive Media, specialists in direct response radio, will be at the Search Engine Strategies Show in San Francisco to show how to drive traffic with performance to websites and smart phones. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Have You Started Your Media Planning for 2011? Timing Can Be Critical.</title>
		<link>http://www.radioactivemedia.net/have-you-started-your-media-planning-for-2011-timing-can-be-critical</link>
		<comments>http://www.radioactivemedia.net/have-you-started-your-media-planning-for-2011-timing-can-be-critical#comments</comments>
		<pubDate>Tue, 10 Aug 2010 15:00:24 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[2011 media planning]]></category>
		<category><![CDATA[advertising budgets]]></category>
		<category><![CDATA[Inc.]]></category>
		<category><![CDATA[LinkedIn Media Buying and Planning Group]]></category>
		<category><![CDATA[media strategies]]></category>
		<category><![CDATA[MindTaffy Design]]></category>
		<category><![CDATA[Persuade]]></category>
		<category><![CDATA[remnant media]]></category>
		<category><![CDATA[Weise Communications]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1767</guid>
		<description><![CDATA[The timing of media placement can be critical because it can be directly proportional to savings achieved in the final negotiations. Trying to buy too close to flight dates when inventory is tight will almost always make the media cost more.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/have-you-started-your-media-planning-for-2011-timing-can-be-critical/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>RadioActive Media is a Sponsor of SES Expo San Francisco August 16-18</title>
		<link>http://www.radioactivemedia.net/radioactive-media-is-a-sponsor-of-ses-expo-san-francisco-august-16-18</link>
		<comments>http://www.radioactivemedia.net/radioactive-media-is-a-sponsor-of-ses-expo-san-francisco-august-16-18#comments</comments>
		<pubDate>Thu, 29 Jul 2010 17:49:11 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[SES Expo San Francisco]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1655</guid>
		<description><![CDATA[RadioActive Media is proud to be a sponsor of the SES (Search Engine Strategies) Expo in San Francisco, August 16th - August 18.  Come by our booth #212 to learn how your online efforts will be intensified by our radio campaigns]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/radioactive-media-is-a-sponsor-of-ses-expo-san-francisco-august-16-18/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tips to Build Radio Copy that Delivers Results</title>
		<link>http://www.radioactivemedia.net/tips-to-build-radio-copy-that-delivers-results</link>
		<comments>http://www.radioactivemedia.net/tips-to-build-radio-copy-that-delivers-results#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:00:21 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[measuring ad results]]></category>
		<category><![CDATA[performance advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1466</guid>
		<description><![CDATA[Remember the special needs of the radio format when crafting advertising copy. Here are tips to follow to make sure all the important components are included from offer configuration to results measurement.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/tips-to-build-radio-copy-that-delivers-results/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Radio Advertising Spending is Growing – Radio Delivers Results</title>
		<link>http://www.radioactivemedia.net/radio-advertising-spending-is-growing-%e2%80%93-radio-delivers-results</link>
		<comments>http://www.radioactivemedia.net/radio-advertising-spending-is-growing-%e2%80%93-radio-delivers-results#comments</comments>
		<pubDate>Tue, 20 Jul 2010 15:00:43 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[cellular]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[home improvement]]></category>
		<category><![CDATA[liquor]]></category>
		<category><![CDATA[political]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Radio Advertising Bureau]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[TV networks]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1457</guid>
		<description><![CDATA[Radio spending gain represents the highest posted in nearly a decade and major advertisers realize Radio is a tremendous value. ]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/radio-advertising-spending-is-growing-%e2%80%93-radio-delivers-results/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>HD Radio – It is a Technology not a Medium</title>
		<link>http://www.radioactivemedia.net/hd-radio-%e2%80%93-it-is-a-technology-not-a-medium</link>
		<comments>http://www.radioactivemedia.net/hd-radio-%e2%80%93-it-is-a-technology-not-a-medium#comments</comments>
		<pubDate>Tue, 13 Jul 2010 15:00:04 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[HD radio]]></category>
		<category><![CDATA[HDTV]]></category>
		<category><![CDATA[satellite radio]]></category>
		<category><![CDATA[satellite TV]]></category>
		<category><![CDATA[terrestrial radio]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1416</guid>
		<description><![CDATA[Radio stations need to change their focus from thinking of HD radio as a medium and realize it’s a technology.

]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/hd-radio-%e2%80%93-it-is-a-technology-not-a-medium/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ramping up 4th Quarter Retail Advertising</title>
		<link>http://www.radioactivemedia.net/ramping-up-4th-quarter-retail-advertising</link>
		<comments>http://www.radioactivemedia.net/ramping-up-4th-quarter-retail-advertising#comments</comments>
		<pubDate>Thu, 08 Jul 2010 15:00:47 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[4th quarter advertising]]></category>
		<category><![CDATA[holiday advertising]]></category>
		<category><![CDATA[on-air personalities]]></category>
		<category><![CDATA[retail advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1403</guid>
		<description><![CDATA[Yes, it’s only July, but in the retail world, it’s already the end of the year. Now is the time to get your advertising for 4th quarter completed and booked. If you haven’t started, don’t waste any more time.

]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/ramping-up-4th-quarter-retail-advertising/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Radio Promotions Worth 3 Times their Weight in Gold</title>
		<link>http://www.radioactivemedia.net/radio-promotions-worth-3-times-their-weight-in-gold</link>
		<comments>http://www.radioactivemedia.net/radio-promotions-worth-3-times-their-weight-in-gold#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:00:21 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[iPhone apps]]></category>
		<category><![CDATA[print and TV campaigns]]></category>
		<category><![CDATA[radio promotions]]></category>
		<category><![CDATA[RadioActive Media]]></category>
		<category><![CDATA[Sirius XM]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1365</guid>
		<description><![CDATA[Promotional campaigns should deliver a 3-4 multiple in value. A client spending $100,000 to participate in a media event should expect a great return on their investment. It takes experts to evaluate and negotiate packages of tremendous value.]]></description>
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		<slash:comments>1</slash:comments>
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