RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

Yes, it’s only July, but in the retail world, it’s already the end of the year. Now, is the time to get your advertising for 4^th quarter completed and booked. If you haven’t started, don’t waste any more time.

During the 2009 holiday season retailer Target used radio for the first time. They relied on live reads from their newspaper circular by local on-air personalities. In 2009 Target didn’t use coupons and since newspaper circulation is going down, they chose to use on-air personalities to flesh out their newspaper circulars by talking about seasonal activities like buying some holiday lights, making dinner for the family, buying gifts for family and friends. These are all everyday things we all need to buy and we all need to do. Target gave up their creative control to these local on-air personalities. The result was Target moved product better than before.

You may not have $10million to spend on your 4^th quarter advertising, but whatever your budget, RadioActive Media can design the best radio campaign to move your product or service to your target audience. We are experts in the power of on-air personalities and have used them to benefit our clients.

Don’t waste any more time thinking about your 4^th quarter campaign – contact Jeff Pollak at 800/559-RADIO (7234) and learn more about using radio personalities to deliver your message.

@radioactivemed

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

The right promotion will impress an advertiser’s audience, increase visibility, connecting it by association with stations, concerts, contests, or other events. At RadioActive Media we are adamant that a promotional campaign deliver 3-4 times the media investment. A client spending $100,000 to participate in a media event should expect a great return, around $300-400,000, on that commitment. It takes experts to evaluate and negotiate packages of tremendous value.

The team at RadioActive Media participates in creating packages in concert with radio stations. They look at events and contests for possibilities. Often canned station packages won’t provide enough value, aren’t appropriate or creative enough to explore all the potential added value.

If a station has a booth at an event, how can leads be generated for the advertiser? Can brochures be given out at the booth? Can visitors sign up for giveaways, expressing their level of interest for the product/service?

If there’s a concert, how about on-screen exposure and sponsor messages at intervals?

Obviously every client and opportunity has to be carefully matched and their entire program developed and planned extensively. With that said, let’s go ahead and look at many of the options for campaign inclusion.

While the rules for sweepstakes have caused stations to be leery of collecting audience information to pass through to advertisers, it’s absolutely possible and easy to encourage visitors to receive discounts, coupons, prizes or other benefits when they go to either the station or advertiser website and give permission (opt-in) for additional messages.

Stations can do emailings to their own subscribers, or promote on their Fan Pages. Advertisers should expect promos for participating as sponsors in contests. Speaking of social media, there are a myriad of opportunities for expansion of exposure in promotion on Twitter, Flickr, YouTube, to name a few.

When stations use other media like print or TV, they can feature sponsors. Many times they’ll have spots voiced by talent at no additional charge. Inclusion in press releases and mentions in appearances by promotion teams are more great examples of stretching value. “Bumpers” or audio messages going into commercial, news and other station breaks kick the impression level up another notch.

New opportunities are expanding. Stations have iPhone apps. Sirius XM provides offer codes to pad displays. Radio ads have calls-to-action that ask consumers to text message which can generate text, audio, video responses and coupons. Driving traffic to websites is just the beginning of what’s possible.

To learn more about how radio promotional campaigns can be developed into spectacular successes for consumers and advertisers alike, reach out to Jeff Pollak at 800-559-RADIO (7234), text DR RADIO to 511-511.

@radioactivemed

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

Solar Panel Installers and Manufacturers Pool Media Resources
Stretching Ad Dollars with DR Radio Lead Generation Campaigns

A unique nationwide turnkey ad program with a track record for matching qualified residential customers with the closest solar panel installers is being expanded. RadioActive Media would like to work with installers and manufacturers interested in the mass audience of radio to deliver significant response from homeowners.

RadioActive Media’s direct response campaign coupled with mobile marketing lowered the cost per lead of the West Coast’s largest solar installation company by 75%.

Co-op advertising is a great way for smaller installation companies to join forces with solar panel manufacturers to make a big impact together. Harness the expertise of the advertising agency for the West Coast’s largest residential solar installation firm that knows best how to stretch a direct response radio ad dollar.

Cutting edge techniques like asking radio listeners to text message to locate their closest installer make RadioActive Media’s expertise special. Top that with their knowledge to use every possible tool to extend a campaign: promotions, on-air appearances, and remnant advertising and you get an unstoppable combination. If you want more proof, read the success stories in our Case Studies.

Make hay while the sun shines by calling Jeff Pollak at 800-559-RADIO (7234) to learn more about this excellent opportunity. Don’t delay. Do it today.

@radioactivemed