RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

Radio advertising rates vary significantly across markets in the United States. Rates in any given market will prove to be especially volatile in 2012, an election year in which political candidates will flood the airwaves of key battlegrounds. Marketing departments soliciting rates in a single locality might be shocked by the sticker price of airtime this year.

That’s why for 2012, we at RadioActive Media are advising our clients to implement national radio campaigns. If your company is prepared to service customers all across the country, your marketing department can realize substantial savings and a greater return on investment (ROI) by targeting listeners all across the nation in addition to a desired local market demographic. Just as fast food restaurants offer cost-saving combo meals, purchasing multiple markets at once locks in value.

As with any other business plan, smart businesses are advised to test out their campaigns with a pilot program. While 13 weeks is considered the industry standard to evaluate the effectiveness of a particular campaign, RadioActive Media has developed 6-8 week programs that allow our clients to gauge the effectiveness of ads and track customer interest in real-time.

As a general rule, a radio ad campaign running nationally requires a budget commitment of roughly $8k – $10k per week (depending on placement) to run with the frequency required to garner a desirable ROI. While this is clearly a significant commitment, RadioActive Media’s experience in locating and negotiating the very best possible advertising rates ensures that its clients achieve the results they’re looking for.

With 2012 being a charged political year, now is the perfect time to act, well in advance of the projected political saturation of the upcoming advertising market. Contact RadioActive Media to begin growing your brand!

800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

The growth of mobile phones is driving the exponential growth of Internet Radio: audience, revenues and investment. 

Audience 

70 million listen to Internet Radio/month. These 300 million hours of ad-supported streaming are headed to top 400 million hours by 2012.

 45% of smartphone users have listened to streaming music. 1 in 4 online listeners is interested in using devices in the car (Source: Arbitron and Edison Research).

Revenues 

The audience growth is driving revenues, projected to be over $351 million in 2011 and soaring to an estimated $1.640 billion by 2020. 

Investments

These projections for audience and revenues entice investments and acquisitions:

Pandora, Livio Radio, RadioTime, Targetspot, Goom Radio, Slacker, Guvera, Jelli Radio, Last.fm, SpacialAudio, Andomedia, Stream the World and beyond (Source: Audio4Cast). 

Explore your direct response radio marketing and mobile marketing options in Internet, satellite and terrestrial radio with Jeff Pollak at RadioActive Media at 800-559-RADIO (7234) or text DR Radio to 511-511.

@radioactivemed

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800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

Three unique opportunities help advertisers test direct response radio and demonstrate the breadth of how RadioActive Media covers the waterfront of radio from Internet to Satellite and terrestrial stations and networks. We’ll show you how to make radio work for you with a turnaround in measurable results in no time. 

Pandora’s exploding in its growth makes Internet radio an exciting test ground for DR radio. Sirius XM provides access to have your story told by some of the biggest talk show hosts. To top it off, remnant rates give advertisers tremendous savings to compliment their overall campaign and str-e-t-c-h those media dollars out. 

            For a limited time only, you can take advantage of a special two-week introductory Pandora package for first-time advertisers. Put your message in front of Pandora’s audience of over 53 million users today with over 600,000 signing up each week. Click here for details.

            Get the power and accountability of direct response radio behind your campaign with RadioActive Media and receive a complimentary Sirius Satellite Radio with Lifetime Radio Subscription. Click for details or call 800-559-RADIO (7234). 

            Remnant rates can discount radio prices by as much at 70%. Read more or call 800-559-RADIO (7234) and ask for Jeff Pollak.

@radioactivemed

The purpose of the program: to find information about DR programs (and the frequency of any alerts)
Message and data rates may apply
Text STOP to cancel alerts
Text HELP for information
A statement of privacy disclosure