RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO | Text RADIO to 511-511 | 714-787-0101 International

By the RadioActive Media Team

RadioActive Media is making it more affordable than ever to take advantage of Direct Response Radio advertising.  With every 8 week schedule of $8,000 per week or more, the first creative production spot is Free. ($2,500.00 value).

RadioActive Media is offering this promotion because we know our campaign spots work. We test the campaign first to keep initial costs down, we then tweak the spot to give it the ultimate result a ROI.  Successful radio campaigns start with great creative.

Creative is not the place to reduce your costs.  We want our clients to have the best reach and frequency available. RadioActive Media knows it, and now will help your company with the costs of creating a compelling spot.

Read our blog entitled “Crafting your Call-to-Action for Direct Response Radio” for ideas on how to make your company and message stand out.

An 8 week schedule of $8,000 per week or more means FREE creative spot production, worth up to $2,500.00. The above is a great example of a Call-To-Action. This is a limited time offer and may end at any time, so call now!

For great ways to create a call-to-action and radio campaign with results, consult Jeff Pollak at RadioActive Media at 800-559-RADIO (7234) or text  RADIO to 511-511.

@radioactivemed

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By Steve Pollak

Some radio stations are promoting HD Radio like it’s a new medium for radio, but it isn’t. HD radio allows AM and FM radio stations to switch to digital broadcasting from analog broadcasting. Basically HD radio upgrades terrestrial station‘s signals so that AM stations have a sound quality like FM stations and FM stations have a sound quality like a CD.

It is being compared to satellite radio where new programming and new opportunities for radio will occur, but that’s not what is happening. HD radio is more like HDTV which did not promote new programming; just clearer signals. Cable TV is what brought in new programming and content to television.

HD radio offers song title and artist information and tagging for later purchase on iTunes. While the sales of HD radios are increasing and more vehicle manufacturers are offering the radios as standard equipment in new cars, only 1.3 million total had been sold by Dec. ’09. Consumers can get HD radio when they download free station apps.

Currently there are no ratings available for HD stations and radio reps are using these stations as “add-ons.” Radio station ad sales have any pricing for HD radio. Instead, stations and their websites promote their latest iPhone apps or that they are streaming their content on their sites.

Radio stations need to change their focus from thinking of HD radio as a medium and realize it’s a technology. Like satellite TV added broadcast stations to its offerings, satellite radio should add the best radio stations to their roster and share revenue. Notice that Clear Channel’s KIIS Channel is an example of that which airs Ryan Seacrest’s show.

If terrestrial stations are viewing satellite radio as a threat, they need to put more effort into improving programming on current AM and FM stations, whether digital (HD) or analog.

I think in the next couple of years it will be hard to find an HD radio for sale. What are your thoughts on HD Radio?

@radioactivemed

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

Yes, it’s only July, but in the retail world, it’s already the end of the year. Now, is the time to get your advertising for 4^th quarter completed and booked. If you haven’t started, don’t waste any more time.

During the 2009 holiday season retailer Target used radio for the first time. They relied on live reads from their newspaper circular by local on-air personalities. In 2009 Target didn’t use coupons and since newspaper circulation is going down, they chose to use on-air personalities to flesh out their newspaper circulars by talking about seasonal activities like buying some holiday lights, making dinner for the family, buying gifts for family and friends. These are all everyday things we all need to buy and we all need to do. Target gave up their creative control to these local on-air personalities. The result was Target moved product better than before.

You may not have $10million to spend on your 4^th quarter advertising, but whatever your budget, RadioActive Media can design the best radio campaign to move your product or service to your target audience. We are experts in the power of on-air personalities and have used them to benefit our clients.

Don’t waste any more time thinking about your 4^th quarter campaign – contact Jeff Pollak at 800/559-RADIO (7234) and learn more about using radio personalities to deliver your message.

@radioactivemed