Takeaways from Search Engine Strategies San Francisco 2010
Tuesday, August 31st, 2010800-599-RADIO Text DR Radio to 511-511 714-787-0101 International
By the RadioActive Media Team
RadioActive Media was the only exhibitor at SES SF 2010 demonstrating to marketing professionals the power of radio partnered with search. You might have seen us quoting RAB research citing radio’s ability to increase browsing by 52% while being four times more cost-effectively than any other medium. We may be in a unique position as marketers having constructed highly successful campaigns across radio, online and mobile for some time now. It was gratifying to hear speakers at SES agreeing with us that the future is in performance-marketing, conversion, and coordination across channels.
In Search: Where to Next, Marc Poirier, Co-Founder and CMO of Acquisio, expressed his belief that the marketer’s job will become performance marketing that includes social media and video across all channels from online to mobile and beyond. We couldn’t agree more.
This speaks to the reason RadioActive Media chose to participate and exhibit at the SES SF show: no medium can operate in a silo anymore. Our team has realized that for years, developing campaigns that sync and track leads with response mechanisms from radio to websites, call centers, and smart phones. All of these are performance-based advertising.
We asked the Search Engine Strategies Conference & Expo group in LinkedIn how long it takes SEO to kick a site to Page One. As you might imagine, the answers varied, but the conversation was very active. Clearly there are a lot of smart people thinking very hard about the quickest way to get the best long-term success in search results.
We know for a fact direct response radio drives mobile users to text replies that take companies like our clients to the Top Grossing and Top Paid Apps lists. Read detail in our Case Studies.
Keynote speaker Jeffrey Hayzlett, former Kodak CMO, says we marketers need to “Engage, educate, excite and evangelize.” Tackling this challenge takes the power of multi-media, inextricably working in concert.
He also suggests marketers get a personality and have fun. We were glad to do it at our booth at SES SF by playing Guitar Hero with our visitors and giving away Carnival Cruise certificates and a Sirius XM radio. Check out our Facebook Fan Page for more pictures from the convention as well as several on-air appearances like Howard Stern for clients like Beezid and Massage Envy.
We say we engaged, educated, excited and evangelized while having a good time.
