RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team 

No medium is an island. Not any more anyway. RadioActive Media will be at the Search Engine Strategies Show (SES) in San Francisco to make just that point. Specialists in direct response radio, the RadioActive Media team members are pros who work to drive traffic with performance values to websites, smart phones and call centers. 

Radio advertising enhances Internet browsing by 52% according to a study by the Radio Advertising Bureau, so it’s a great way to get in front of a mass audience that can be targeted and push large volumes of visitors to take any of a number of actions: to text a message in order to get a coupon or discount, to make a call, to find a store location or website and more. The only limitation is your imagination. Technology continues to offer new opportunities all the time. We thrive on being the cutting-edge pros who provide strategies right through to the tactical details of implementation.

SES sessions on search optimization and social media speak to the marketer looking to stretch a dollar. Radio has proven to be 4 times more cost effective than any other media when it comes to browsing. Our core business model is to craft campaigns with testing strategies with a low cost of entry and quick and easy scalability. Benchmarking test results after a 1-2 week test keeps the cost per lead or per order successfully in check week to week for the life of the program. Results measurement is tracked down to the time a spot ran or a text message was received, accounting for every media dollar. 

We’re proud of the many opportunities we can combine to make the most of radio ad dollars:

Remnant Advertising Saves You Money

Advertising Budget Challenged? Co-op Dollars Could be the Answer

Radio Promotions Worth 3 Times their Cost

Per Inquiry Advertising

Cross Promotion Campaigns – Everybody Wins 

Our Case Studies will show you how our clients use radio in concert with mobile marketing to drive traffic to websites and reduce cost-per-leads by 75%. Our campaign for a well-known remote data storage company’s iPhone app hit the Top Grossing and Top Paid Apps lists. 

Attendees who stop by Booth #212 will mix business and pleasure by playing Guitar Hero and entering to win a Carnival cruise and any of a number of prizes like radio memorabilia. Hope to see you there!

During the SES show check the Twitter hashtag #SESSF, our Twitter (@radioactivemed) or our Facebook Fan Page (http://j.mp/radiofans) for news, photos, and contest winners. 

Call 800-559-RADIO (7234) and ask for Jeff Pollak for a free consultation to brainstorm opportunities that might help your company. Be sure to ask how you can get free creative in our special offer. 

Come by, introduce yourself and get your game on! Thanks to Search Engine Watch (@sewatch) and ClickZ’s (@clickz) Connected Marketing Week for putting these great events together. We’re delighted for the opportunity to be a sponsor. We’ll see you there. If you can’t stop by, text SEARCH to 511-511 to get in touch.

@radioactivemed

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  800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By Jan Carroza, RadioActive Media Team Member 

The timing of media placement can be critical because it can be directly proportional to savings achieved in the final negotiations. Trying to buy too close to flight dates when inventory is tight will almost always make the media cost more than if it were bought months or as far out as a year before. 

I threw the question out to members of LinkedIn’s Media Planning and Buying Group and got a variety of great answers. Basically, everyone sets their planning to their particular industry, media rate availability and company factors which are inevitable, and of course, make sense. 

Share the timing of your media planning at our poll and see when others are doing it.

Media planning starts in August at MindTaffy Design to be able to plan for CES in 2011, says Wallace Jackson. The process starts at the beginning of Q4 for Mark Plumb, Sr. A.E. at Weise Communications, and continues as budgets and sales targets arrive. The idea of budget “liquidity” continues as explored by Mel Collins of Persuade, Inc., reminding us all of the need for flexibility to respond to continually changing needs and opportunities. Mel’s description of the budget as road map is perfectly apt. 

I know from my own experience on the buying side that the capability to lock in rates a year in advance created significant savings for clients. Even putting two quarters worth of budget together beat the average rate of the two bought individually. By offering more commitment, I could get more clout. 

Providing “slush” money for opportunities, preemption, emergencies, and contingencies is especially important for the long-range planner. Many media like radio offer terrific opportunities at remnant prices for those with the flexibility both in timing and budget. 

However, all that flexibility keys off advertiser forces not in the planner’s control. The savings potential is worthy of serious internal discussion as part of overall planning strategy. Understandably, many planners must wait for all necessary components. Sometimes a discussion with management about what savings could mean with the greatest possible advance notice might make a difference. 

At RadioActive Media, we are keenly aware of the goals and needs of media planners and join you in sharing the success of the process. If you are an advertiser interested in what direct response radio can do for you, give Jeff Pollak a call at 800-559-RADIO (7234) to talk about what media planning might mean for you in 2011.

@radioactivemed

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800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

Come jam with us at the SES show in San Francisco 8/16. We’re looking forward to meeting industry people and combining business with pleasure. Stop by Booth 212 and join us as we determine who is the best Guitar Hero Jammer.

We’re giving away a Carnival Cruise certificate!* Follow us on Twitter and Facebook to see announcements on other future prizes.

You may wonder why a leading direct response radio agency would have a booth at a search engine marketing expo… 

The answer is simple. As cutting edge marketers, we came to the realization, long ago, that no successful medium of marketing operates alone. 

Exposure to radio advertising boosts brand browsing by an average 52%. (Source: RAB)

 Our clients use direct response radio for its mass market appeal to targeted audiences. We drive the traffic to websites, call centers, and mobile phones. The synergy of interconnected media continues to grow. That complexity needs professionals to build, own and maintain the process, so the precious marketing dollar is not misspent.

 Radio is on average 4x more cost-effective at stimulating brand browsing than other media combined. Over half of browsing takes place in 24 hours.

We understand the complementary nature of radio and online. Extensive campaign pre-planning gets answers to all the choices of where to drive traffic, how it will be measured, and how to make the whole process simpler. With that being said, we handle the details, so that on day 2 of the radio campaign we can look at results and begin the analysis process, thus leading to the small tweaks, which improve results.

Consumers use the Internet and radio at the same time. Almost half listen to radio while surfing. (RAB)

Please ask us about the great fun we have working with talk radio hosts like Howard Stern, Michael Savage and others, who drive traffic for our clients.

Here’s what Howard Stern says about us: Howard Stern on RadioActive Media

Ask us about the bonus value we get by building radio promotions that are 3-4x their cost for our clients

Reading our Case Studies will give you an idea how we led the way in marketing iPhone paid apps to the top of the charts!

We love creative ideas and brainstorming. We’ve taken start up companies and turned them into brand-names, that were then bought out by their competitors.

RadioActive Media looks forward to meeting you at booth 212.

@radioactivemed

The purpose of the program: to find information about DR programs (and the frequency of any alerts)
Message and data rates may apply
Text STOP to cancel alerts
Text HELP for information
A statement of privacy disclosure