RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

Come jam with us at the SES show in San Francisco 8/16. We’re looking forward to meeting industry people and combining business with pleasure. Stop by Booth 212 and join us as we determine who is the best Guitar Hero Jammer.

We’re giving away a Carnival Cruise certificate!* Follow us on Twitter and Facebook to see announcements on other future prizes.

You may wonder why a leading direct response radio agency would have a booth at a search engine marketing expo… 

The answer is simple. As cutting edge marketers, we came to the realization, long ago, that no successful medium of marketing operates alone. 

Exposure to radio advertising boosts brand browsing by an average 52%. (Source: RAB)

 Our clients use direct response radio for its mass market appeal to targeted audiences. We drive the traffic to websites, call centers, and mobile phones. The synergy of interconnected media continues to grow. That complexity needs professionals to build, own and maintain the process, so the precious marketing dollar is not misspent.

 Radio is on average 4x more cost-effective at stimulating brand browsing than other media combined. Over half of browsing takes place in 24 hours.

We understand the complementary nature of radio and online. Extensive campaign pre-planning gets answers to all the choices of where to drive traffic, how it will be measured, and how to make the whole process simpler. With that being said, we handle the details, so that on day 2 of the radio campaign we can look at results and begin the analysis process, thus leading to the small tweaks, which improve results.

Consumers use the Internet and radio at the same time. Almost half listen to radio while surfing. (RAB)

Please ask us about the great fun we have working with talk radio hosts like Howard Stern, Michael Savage and others, who drive traffic for our clients.

Here’s what Howard Stern says about us: Howard Stern on RadioActive Media

Ask us about the bonus value we get by building radio promotions that are 3-4x their cost for our clients

Reading our Case Studies will give you an idea how we led the way in marketing iPhone paid apps to the top of the charts!

We love creative ideas and brainstorming. We’ve taken start up companies and turned them into brand-names, that were then bought out by their competitors.

RadioActive Media looks forward to meeting you at booth 212.

@radioactivemed

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800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

RadioActive Media is proud to be a sponsor of the SES (Search Engine Strategies) Expo in San Francisco, August 16th – August 18.  Come by our booth #212 to learn how your online efforts will be intensified by our radio campaigns. For more information go to www.radioactivemedia.net or call (800) 559-RADIO (7234).

Text “SEARCH” to 511-511 to get more information on how radio may enhance your online campaign!

@radioactivemed

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Text STOP to cancel alerts
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800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By Steve Pollak

When working on creative for radio, it needs to be memorable. Copy that works for print or TV has to be tweaked for radio: The perception by the audience through audio, without the benefit of visual, for 30 or 60-seconds of time, needs to be heard to have maximum results.

You also need a great hook: something that will capture the listeners attention. Humor has to be carefully examined to make sure it doesn’t fall flat.

Build in an unbeatable, unique offer configuration with a high perceived value. Are you offering 50% off or buy 2, get 1 free? Have you tied it to a special promotion, a coupon, or contest?

Make sure that you mention contact points at least 3 times in a 60-second spot. Usually that means a web address and/or phone number. Positioning in the spot will vary, but certainly at the end and after you’ve described the offer are best places. Repetition is important, especially since this is not a newspaper they can refer to later. Simplicity is important too. Having a simple, easy-to-remember phone number, such as a vanity number (800-559-RADIO) and easy URL are critical for best response levels.

When using a text messaging campaign where the mass audience of targeted listeners is asked to text a message to get coupons/discounts, locations, audio/video messages, usually only a memorable short code is used in the message, such as text RADIO to 511-511.

At RadioActive Media, we like to take a list of 10-12 prioritized bullet points that our clients want to make sure are conveyed to the audience. The focus needs to be to make the message clear. The job is done right when the audience understands the offer, the value and takes action.

We hear poor calls to action regularly. For example: A discount eyeglass company uses 45 seconds of their 60 seconds with lackluster humor. Unfortunately, the listener is unable to remember the name of the company or their product, this tells you the spot didn’t have the desired response.

As a direct response agency, we build copy and functionality to have a great call-to-action with measurable results. How many calls were made at what times? How many web site hits were there? How many text messages came in?

We tie the times of the actions to the times that spots ran to evaluate performance. This analysis determines the next media selections, part of a constant flux of keeping what works with new additions to test.

Remember the special needs of the radio format. Unlike newspaper, you can’t refer back to the printed page later for a phone number or URL. Unlike television, you don’t have visual reinforcement of these contact points.

Note: One of the great reasons of using Sirius for a media buy is the pad display can include written information that can be saved.

These are some of the important points we take into consideration at RadioActive Media when we craft a successful radio creative. Call us to ask about how you can get a free, pre-produced commercial worth $2500. Ask for Jeff Pollak at 800-559-RADIO (7234).

@radioactivemed

The purpose of the program: to find information about DR programs (and the frequency of any alerts)
Message and data rates may apply
Text STOP to cancel alerts
Text HELP for information
A statement of privacy disclosure