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	<title>RadioActive Media &#187; Radio Content</title>
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	<description>Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.</description>
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		<title>Tips to Build Radio Copy that Delivers Results</title>
		<link>http://www.radioactivemedia.net/tips-to-build-radio-copy-that-delivers-results</link>
		<comments>http://www.radioactivemedia.net/tips-to-build-radio-copy-that-delivers-results#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:00:21 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[measuring ad results]]></category>
		<category><![CDATA[performance advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1466</guid>
		<description><![CDATA[Remember the special needs of the radio format when crafting advertising copy. Here are tips to follow to make sure all the important components are included from offer configuration to results measurement.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Radio Advertising Spending is Growing – Radio Delivers Results</title>
		<link>http://www.radioactivemedia.net/radio-advertising-spending-is-growing-%e2%80%93-radio-delivers-results</link>
		<comments>http://www.radioactivemedia.net/radio-advertising-spending-is-growing-%e2%80%93-radio-delivers-results#comments</comments>
		<pubDate>Tue, 20 Jul 2010 15:00:43 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[cellular]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[home improvement]]></category>
		<category><![CDATA[liquor]]></category>
		<category><![CDATA[political]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Radio Advertising Bureau]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[TV networks]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1457</guid>
		<description><![CDATA[Radio spending gain represents the highest posted in nearly a decade and major advertisers realize Radio is a tremendous value. ]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Creative Production Included at No Charge with 8 week Campaigns – See Details on this Limited Time Offer</title>
		<link>http://www.radioactivemedia.net/creative-production-included-at-no-charge-with-8-week-campaigns-%e2%80%93-see-details-on-this-limited-time-offer</link>
		<comments>http://www.radioactivemedia.net/creative-production-included-at-no-charge-with-8-week-campaigns-%e2%80%93-see-details-on-this-limited-time-offer#comments</comments>
		<pubDate>Wed, 14 Jul 2010 18:38:41 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[radio campaign]]></category>
		<category><![CDATA[radio creative]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1479</guid>
		<description><![CDATA[RadioActive Media is making it more affordable than ever to take advantage of Direct Response Radio advertising.  With every 8 week schedule of $8,000 per week or more, the first creative production spot is Free. ($2,500.00 value)]]></description>
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		<slash:comments>1</slash:comments>
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		<title>HD Radio – It is a Technology not a Medium</title>
		<link>http://www.radioactivemedia.net/hd-radio-%e2%80%93-it-is-a-technology-not-a-medium</link>
		<comments>http://www.radioactivemedia.net/hd-radio-%e2%80%93-it-is-a-technology-not-a-medium#comments</comments>
		<pubDate>Tue, 13 Jul 2010 15:00:04 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[HD radio]]></category>
		<category><![CDATA[HDTV]]></category>
		<category><![CDATA[satellite radio]]></category>
		<category><![CDATA[satellite TV]]></category>
		<category><![CDATA[terrestrial radio]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1416</guid>
		<description><![CDATA[Radio stations need to change their focus from thinking of HD radio as a medium and realize it’s a technology.

]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/hd-radio-%e2%80%93-it-is-a-technology-not-a-medium/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crafting your Call-to-Action for Direct Response Radio</title>
		<link>http://www.radioactivemedia.net/crafting-your-call-to-action-for-direct-response-radio</link>
		<comments>http://www.radioactivemedia.net/crafting-your-call-to-action-for-direct-response-radio#comments</comments>
		<pubDate>Tue, 06 Jul 2010 15:00:43 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[driving traffic]]></category>
		<category><![CDATA[RadioActive Media]]></category>
		<category><![CDATA[Rush Limbaugh]]></category>
		<category><![CDATA[text message campaign]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1379</guid>
		<description><![CDATA[Direct response requires easy and clear instructions in a call-to-action. You need talent and expertise when you have only seconds to make an impression, demonstrate an excellent perceived value and ask for the order or action.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Solar Panel Installers and Manufacturers Pool Media Resources</title>
		<link>http://www.radioactivemedia.net/solar-panel-installers-and-manufacturers-pool-media-resources</link>
		<comments>http://www.radioactivemedia.net/solar-panel-installers-and-manufacturers-pool-media-resources#comments</comments>
		<pubDate>Wed, 23 Jun 2010 15:00:15 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[co-op advertising program for solar companies]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[largest solar installation company]]></category>
		<category><![CDATA[mobile marketing campaigns]]></category>
		<category><![CDATA[on-air appearances]]></category>
		<category><![CDATA[per inquiry advertising]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[remnant advertising]]></category>
		<category><![CDATA[solar installers]]></category>
		<category><![CDATA[solar manufacturers]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1384</guid>
		<description><![CDATA[A unique nationwide turnkey ad program with a track record for matching qualified residential customers with the closest solar panel installers is being expanded. Solar companies seeking cost-efficient qualified leads make an impact together.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/solar-panel-installers-and-manufacturers-pool-media-resources/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Successful Radio Direct Response Campaigns – Strategy First</title>
		<link>http://www.radioactivemedia.net/successful-radio-direct-response-campaigns-%e2%80%93-strategy-first</link>
		<comments>http://www.radioactivemedia.net/successful-radio-direct-response-campaigns-%e2%80%93-strategy-first#comments</comments>
		<pubDate>Thu, 03 Jun 2010 12:28:20 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[co-op advertising]]></category>
		<category><![CDATA[cross promotions]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[remnant advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1336</guid>
		<description><![CDATA[Successful direct response radio campaigns start with strategy first. Goal-setting starts with a perspective of Who the target is and Why should the prospect respond to your message.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/successful-radio-direct-response-campaigns-%e2%80%93-strategy-first/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Case Studies and Testimonials Give Credibility in Direct Response: Even to RadioActive Media</title>
		<link>http://www.radioactivemedia.net/case-studies-and-testimonials-give-credibility-in-direct-response-even-to-radioactive-media</link>
		<comments>http://www.radioactivemedia.net/case-studies-and-testimonials-give-credibility-in-direct-response-even-to-radioactive-media#comments</comments>
		<pubDate>Fri, 21 May 2010 17:56:21 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[building brands]]></category>
		<category><![CDATA[decrease CPL]]></category>
		<category><![CDATA[direct response case studies]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[iPhone app promotion]]></category>
		<category><![CDATA[lead generation campaign]]></category>
		<category><![CDATA[radio negotiation]]></category>
		<category><![CDATA[solar panel installer]]></category>
		<category><![CDATA[talk show personalities]]></category>
		<category><![CDATA[travel promotion campaign]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1267</guid>
		<description><![CDATA[As direct response marketers, we appreciate all too well the power of testimonials to give credibility. Our case studies detail how direct response radio drives traffic to dramatically decrease cost per leads and build attractive brands.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/case-studies-and-testimonials-give-credibility-in-direct-response-even-to-radioactive-media/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Multi-Disciplined Ad Agency – Requirements for our Digital Age</title>
		<link>http://www.radioactivemedia.net/the-multi-disciplined-ad-agency-%e2%80%93-requirements-for-our-digital-age</link>
		<comments>http://www.radioactivemedia.net/the-multi-disciplined-ad-agency-%e2%80%93-requirements-for-our-digital-age#comments</comments>
		<pubDate>Thu, 13 May 2010 18:00:50 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[direct response advertising]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[offer configuration]]></category>
		<category><![CDATA[text message campaign]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1201</guid>
		<description><![CDATA[Today’s ad agency can’t survive by just knowing one thing well. New-age agencies doing the best by their clients have a wide variety of skills and knowledge, not just to be cutting-edge, but to get the job done correctly and completely with measurable results of performance.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/the-multi-disciplined-ad-agency-%e2%80%93-requirements-for-our-digital-age/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Going to Response Expo?</title>
		<link>http://www.radioactivemedia.net/going-to-response-expo</link>
		<comments>http://www.radioactivemedia.net/going-to-response-expo#comments</comments>
		<pubDate>Thu, 06 May 2010 13:50:55 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Response Expo]]></category>
		<category><![CDATA[Response Magazine]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1172</guid>
		<description><![CDATA[If you are attending the Response Expo, connect with Marc Jacobs and Jeff Pollak of RadioActive Media to learn more about direct response radio and mobile marketing at 1-800-559-RADIO (7234).]]></description>
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		<slash:comments>0</slash:comments>
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