Archive for the ‘Radio Direct Response’ Category

Using radio ads to boost SEM traffic with RadioActive Media at SES SF 2010

Wednesday, September 15th, 2010

800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

 By the RadioActive Media Team

“We help clients become powerhouses” according to Jeff Pollak of RadioActive Media talking to Jamie O’Donnell of Search Engine Strategies at the recent conference in San Francisco.

See the interview on Youtube

Direct response radio using talk radio hosts like Howard Stern and Rush Limbaugh on satellite radio, internet radio like Pandora, and terrestrial radio to track results measures statistics on websites directly attributable to radio campaigns. Radio increases traffic to websites by 52%, says Pollak, citing an example of Stern driving 600 visitors to a site the first day of a campaign.

@radioactivemed

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Internet Audience + Revenue Growth = Internet Radio Investment, Exponentially

Tuesday, September 14th, 2010

800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

The growth of mobile phones is driving the exponential growth of Internet Radio: audience, revenues and investment. 

Audience 

70 million listen to Internet Radio/month. These 300 million hours of ad-supported streaming are headed to top 400 million hours by 2012.

 45% of smartphone users have listened to streaming music. 1 in 4 online listeners is interested in using devices in the car (Source: Arbitron and Edison Research).

Revenues 

The audience growth is driving revenues, projected to be over $351 million in 2011 and soaring to an estimated $1.640 billion by 2020. 

Investments

These projections for audience and revenues entice investments and acquisitions:

Pandora, Livio Radio, RadioTime, Targetspot, Goom Radio, Slacker, Guvera, Jelli Radio, Last.fm, SpacialAudio, Andomedia, Stream the World and beyond (Source: Audio4Cast). 

Explore your direct response radio marketing and mobile marketing options in Internet, satellite and terrestrial radio with Jeff Pollak at RadioActive Media at 800-559-RADIO (7234) or text DR Radio to 511-511.

@radioactivemed

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Hot Advertising Specials on Pandora and Sirius XM

Wednesday, September 8th, 2010

800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

Three unique opportunities help advertisers test direct response radio and demonstrate the breadth of how RadioActive Media covers the waterfront of radio from Internet to Satellite and terrestrial stations and networks. We’ll show you how to make radio work for you with a turnaround in measurable results in no time. 

Pandora’s exploding in its growth makes Internet radio an exciting test ground for DR radio. Sirius XM provides access to have your story told by some of the biggest talk show hosts. To top it off, remnant rates give advertisers tremendous savings to compliment their overall campaign and str-e-t-c-h those media dollars out. 

            For a limited time only, you can take advantage of a special two-week introductory Pandora package for first-time advertisers. Put your message in front of Pandora’s audience of over 53 million users today with over 600,000 signing up each week. Click here for details.

            Get the power and accountability of direct response radio behind your campaign with RadioActive Media and receive a complimentary Sirius Satellite Radio with Lifetime Radio Subscription. Click for details or call 800-559-RADIO (7234). 

            Remnant rates can discount radio prices by as much at 70%. Read more or call 800-559-RADIO (7234) and ask for Jeff Pollak.

@radioactivemed

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