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	<title>RadioActive Media &#187; Radio Direct Response</title>
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	<link>http://www.radioactivemedia.net</link>
	<description>Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.</description>
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		<title>Tips to Build Radio Copy that Delivers Results</title>
		<link>http://www.radioactivemedia.net/tips-to-build-radio-copy-that-delivers-results</link>
		<comments>http://www.radioactivemedia.net/tips-to-build-radio-copy-that-delivers-results#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:00:21 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[measuring ad results]]></category>
		<category><![CDATA[performance advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1466</guid>
		<description><![CDATA[Remember the special needs of the radio format when crafting advertising copy. Here are tips to follow to make sure all the important components are included from offer configuration to results measurement.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Benefits of Direct Response Radio Advertising Testing</title>
		<link>http://www.radioactivemedia.net/the-benefits-of-direct-response-radio-advertising-testing</link>
		<comments>http://www.radioactivemedia.net/the-benefits-of-direct-response-radio-advertising-testing#comments</comments>
		<pubDate>Thu, 22 Jul 2010 15:00:39 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[advertising testing]]></category>
		<category><![CDATA[direct response advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1463</guid>
		<description><![CDATA[Testing lets you dip a toe in the stream to evaluate any number of elements without the expense of a full-blown radio advertising campaign. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Radio Advertising Spending is Growing – Radio Delivers Results</title>
		<link>http://www.radioactivemedia.net/radio-advertising-spending-is-growing-%e2%80%93-radio-delivers-results</link>
		<comments>http://www.radioactivemedia.net/radio-advertising-spending-is-growing-%e2%80%93-radio-delivers-results#comments</comments>
		<pubDate>Tue, 20 Jul 2010 15:00:43 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[cellular]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[home improvement]]></category>
		<category><![CDATA[liquor]]></category>
		<category><![CDATA[political]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Radio Advertising Bureau]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[TV networks]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1457</guid>
		<description><![CDATA[Radio spending gain represents the highest posted in nearly a decade and major advertisers realize Radio is a tremendous value. ]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/radio-advertising-spending-is-growing-%e2%80%93-radio-delivers-results/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Creative Production Included at No Charge with 8 week Campaigns – See Details on this Limited Time Offer</title>
		<link>http://www.radioactivemedia.net/creative-production-included-at-no-charge-with-8-week-campaigns-%e2%80%93-see-details-on-this-limited-time-offer</link>
		<comments>http://www.radioactivemedia.net/creative-production-included-at-no-charge-with-8-week-campaigns-%e2%80%93-see-details-on-this-limited-time-offer#comments</comments>
		<pubDate>Wed, 14 Jul 2010 18:38:41 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[radio campaign]]></category>
		<category><![CDATA[radio creative]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1479</guid>
		<description><![CDATA[RadioActive Media is making it more affordable than ever to take advantage of Direct Response Radio advertising.  With every 8 week schedule of $8,000 per week or more, the first creative production spot is Free. ($2,500.00 value)]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/creative-production-included-at-no-charge-with-8-week-campaigns-%e2%80%93-see-details-on-this-limited-time-offer/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Crafting your Call-to-Action for Direct Response Radio</title>
		<link>http://www.radioactivemedia.net/crafting-your-call-to-action-for-direct-response-radio</link>
		<comments>http://www.radioactivemedia.net/crafting-your-call-to-action-for-direct-response-radio#comments</comments>
		<pubDate>Tue, 06 Jul 2010 15:00:43 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[driving traffic]]></category>
		<category><![CDATA[RadioActive Media]]></category>
		<category><![CDATA[Rush Limbaugh]]></category>
		<category><![CDATA[text message campaign]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1379</guid>
		<description><![CDATA[Direct response requires easy and clear instructions in a call-to-action. You need talent and expertise when you have only seconds to make an impression, demonstrate an excellent perceived value and ask for the order or action.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Radio Promotions Worth 3 Times their Weight in Gold</title>
		<link>http://www.radioactivemedia.net/radio-promotions-worth-3-times-their-weight-in-gold</link>
		<comments>http://www.radioactivemedia.net/radio-promotions-worth-3-times-their-weight-in-gold#comments</comments>
		<pubDate>Wed, 30 Jun 2010 15:00:21 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[iPhone apps]]></category>
		<category><![CDATA[print and TV campaigns]]></category>
		<category><![CDATA[radio promotions]]></category>
		<category><![CDATA[RadioActive Media]]></category>
		<category><![CDATA[Sirius XM]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1365</guid>
		<description><![CDATA[Promotional campaigns should deliver a 3-4 multiple in value. A client spending $100,000 to participate in a media event should expect a great return on their investment. It takes experts to evaluate and negotiate packages of tremendous value.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/radio-promotions-worth-3-times-their-weight-in-gold/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Solar Panel Installers and Manufacturers Pool Media Resources</title>
		<link>http://www.radioactivemedia.net/solar-panel-installers-and-manufacturers-pool-media-resources</link>
		<comments>http://www.radioactivemedia.net/solar-panel-installers-and-manufacturers-pool-media-resources#comments</comments>
		<pubDate>Wed, 23 Jun 2010 15:00:15 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[co-op advertising program for solar companies]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[largest solar installation company]]></category>
		<category><![CDATA[mobile marketing campaigns]]></category>
		<category><![CDATA[on-air appearances]]></category>
		<category><![CDATA[per inquiry advertising]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[remnant advertising]]></category>
		<category><![CDATA[solar installers]]></category>
		<category><![CDATA[solar manufacturers]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1384</guid>
		<description><![CDATA[A unique nationwide turnkey ad program with a track record for matching qualified residential customers with the closest solar panel installers is being expanded. Solar companies seeking cost-efficient qualified leads make an impact together.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/solar-panel-installers-and-manufacturers-pool-media-resources/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reaching the Destination Traveler</title>
		<link>http://www.radioactivemedia.net/reaching-the-destination-traveler</link>
		<comments>http://www.radioactivemedia.net/reaching-the-destination-traveler#comments</comments>
		<pubDate>Fri, 18 Jun 2010 15:00:45 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[iPhone apps]]></category>
		<category><![CDATA[radio ad campaigns]]></category>
		<category><![CDATA[text messaging campaigns]]></category>
		<category><![CDATA[travel destination promotion]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1371</guid>
		<description><![CDATA[RadioActive Media combines DR radio and text messaging with iPhone apps to create radio text message  campaigns promoting your specific travel destination.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/reaching-the-destination-traveler/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Cross Promotion Campaigns &#8211; Everybody Wins</title>
		<link>http://www.radioactivemedia.net/cross-promotion-campaigns-everybody-wins</link>
		<comments>http://www.radioactivemedia.net/cross-promotion-campaigns-everybody-wins#comments</comments>
		<pubDate>Tue, 15 Jun 2010 15:00:57 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[cross promotion]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[radio marketing]]></category>
		<category><![CDATA[solar]]></category>
		<category><![CDATA[solar installation]]></category>
		<category><![CDATA[solar manufacturers]]></category>
		<category><![CDATA[solar panels]]></category>
		<category><![CDATA[text messaging campaign]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1355</guid>
		<description><![CDATA[Cross promotion is a way of reaching 2x the potential customers when Advertiser A includes Advertiser B in the message and Advertiser B includes Advertiser A in their message.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/cross-promotion-campaigns-everybody-wins/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Successful Radio Direct Response Campaigns – Strategy First</title>
		<link>http://www.radioactivemedia.net/successful-radio-direct-response-campaigns-%e2%80%93-strategy-first</link>
		<comments>http://www.radioactivemedia.net/successful-radio-direct-response-campaigns-%e2%80%93-strategy-first#comments</comments>
		<pubDate>Thu, 03 Jun 2010 12:28:20 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[co-op advertising]]></category>
		<category><![CDATA[cross promotions]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[remnant advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1336</guid>
		<description><![CDATA[Successful direct response radio campaigns start with strategy first. Goal-setting starts with a perspective of Who the target is and Why should the prospect respond to your message.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/successful-radio-direct-response-campaigns-%e2%80%93-strategy-first/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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