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	<title>RadioActive Media &#187; Radio Long-Form Advertising</title>
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	<link>http://www.radioactivemedia.net</link>
	<description>Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.</description>
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		<title>Radio Advertising Spending is Growing – Radio Delivers Results</title>
		<link>http://www.radioactivemedia.net/radio-advertising-spending-is-growing-%e2%80%93-radio-delivers-results</link>
		<comments>http://www.radioactivemedia.net/radio-advertising-spending-is-growing-%e2%80%93-radio-delivers-results#comments</comments>
		<pubDate>Tue, 20 Jul 2010 15:00:43 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[beverages]]></category>
		<category><![CDATA[cellular]]></category>
		<category><![CDATA[financial]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[home improvement]]></category>
		<category><![CDATA[liquor]]></category>
		<category><![CDATA[political]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Radio Advertising Bureau]]></category>
		<category><![CDATA[restaurants]]></category>
		<category><![CDATA[TV networks]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1457</guid>
		<description><![CDATA[Radio spending gain represents the highest posted in nearly a decade and major advertisers realize Radio is a tremendous value. ]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Creative Production Included at No Charge with 8 week Campaigns – See Details on this Limited Time Offer</title>
		<link>http://www.radioactivemedia.net/creative-production-included-at-no-charge-with-8-week-campaigns-%e2%80%93-see-details-on-this-limited-time-offer</link>
		<comments>http://www.radioactivemedia.net/creative-production-included-at-no-charge-with-8-week-campaigns-%e2%80%93-see-details-on-this-limited-time-offer#comments</comments>
		<pubDate>Wed, 14 Jul 2010 18:38:41 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[radio campaign]]></category>
		<category><![CDATA[radio creative]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1479</guid>
		<description><![CDATA[RadioActive Media is making it more affordable than ever to take advantage of Direct Response Radio advertising.  With every 8 week schedule of $8,000 per week or more, the first creative production spot is Free. ($2,500.00 value)]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Solar Panel Installers and Manufacturers Pool Media Resources</title>
		<link>http://www.radioactivemedia.net/solar-panel-installers-and-manufacturers-pool-media-resources</link>
		<comments>http://www.radioactivemedia.net/solar-panel-installers-and-manufacturers-pool-media-resources#comments</comments>
		<pubDate>Wed, 23 Jun 2010 15:00:15 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[co-op advertising program for solar companies]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[largest solar installation company]]></category>
		<category><![CDATA[mobile marketing campaigns]]></category>
		<category><![CDATA[on-air appearances]]></category>
		<category><![CDATA[per inquiry advertising]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[remnant advertising]]></category>
		<category><![CDATA[solar installers]]></category>
		<category><![CDATA[solar manufacturers]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1384</guid>
		<description><![CDATA[A unique nationwide turnkey ad program with a track record for matching qualified residential customers with the closest solar panel installers is being expanded. Solar companies seeking cost-efficient qualified leads make an impact together.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cross Promotion Campaigns &#8211; Everybody Wins</title>
		<link>http://www.radioactivemedia.net/cross-promotion-campaigns-everybody-wins</link>
		<comments>http://www.radioactivemedia.net/cross-promotion-campaigns-everybody-wins#comments</comments>
		<pubDate>Tue, 15 Jun 2010 15:00:57 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[cross promotion]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[radio marketing]]></category>
		<category><![CDATA[solar]]></category>
		<category><![CDATA[solar installation]]></category>
		<category><![CDATA[solar manufacturers]]></category>
		<category><![CDATA[solar panels]]></category>
		<category><![CDATA[text messaging campaign]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1355</guid>
		<description><![CDATA[Cross promotion is a way of reaching 2x the potential customers when Advertiser A includes Advertiser B in the message and Advertiser B includes Advertiser A in their message.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Successful Radio Direct Response Campaigns – Strategy First</title>
		<link>http://www.radioactivemedia.net/successful-radio-direct-response-campaigns-%e2%80%93-strategy-first</link>
		<comments>http://www.radioactivemedia.net/successful-radio-direct-response-campaigns-%e2%80%93-strategy-first#comments</comments>
		<pubDate>Thu, 03 Jun 2010 12:28:20 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[co-op advertising]]></category>
		<category><![CDATA[cross promotions]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[remnant advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1336</guid>
		<description><![CDATA[Successful direct response radio campaigns start with strategy first. Goal-setting starts with a perspective of Who the target is and Why should the prospect respond to your message.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/successful-radio-direct-response-campaigns-%e2%80%93-strategy-first/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Advertising managers: Are You Complacent or a Champion?</title>
		<link>http://www.radioactivemedia.net/advertising-managers-are-you-complacent-or-a-champion</link>
		<comments>http://www.radioactivemedia.net/advertising-managers-are-you-complacent-or-a-champion#comments</comments>
		<pubDate>Tue, 01 Jun 2010 13:50:57 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[building brands]]></category>
		<category><![CDATA[business champion]]></category>
		<category><![CDATA[business leadership]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[media strategies]]></category>
		<category><![CDATA[text messaging campaign]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1323</guid>
		<description><![CDATA[Champions in business shake off complacence by choosing options like direct response radio that let them minimize their risks and continue to show and share results quickly.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/advertising-managers-are-you-complacent-or-a-champion/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Case Studies and Testimonials Give Credibility in Direct Response: Even to RadioActive Media</title>
		<link>http://www.radioactivemedia.net/case-studies-and-testimonials-give-credibility-in-direct-response-even-to-radioactive-media</link>
		<comments>http://www.radioactivemedia.net/case-studies-and-testimonials-give-credibility-in-direct-response-even-to-radioactive-media#comments</comments>
		<pubDate>Fri, 21 May 2010 17:56:21 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[building brands]]></category>
		<category><![CDATA[decrease CPL]]></category>
		<category><![CDATA[direct response case studies]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[iPhone app promotion]]></category>
		<category><![CDATA[lead generation campaign]]></category>
		<category><![CDATA[radio negotiation]]></category>
		<category><![CDATA[solar panel installer]]></category>
		<category><![CDATA[talk show personalities]]></category>
		<category><![CDATA[travel promotion campaign]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1267</guid>
		<description><![CDATA[As direct response marketers, we appreciate all too well the power of testimonials to give credibility. Our case studies detail how direct response radio drives traffic to dramatically decrease cost per leads and build attractive brands.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/case-studies-and-testimonials-give-credibility-in-direct-response-even-to-radioactive-media/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Multi-Disciplined Ad Agency – Requirements for our Digital Age</title>
		<link>http://www.radioactivemedia.net/the-multi-disciplined-ad-agency-%e2%80%93-requirements-for-our-digital-age</link>
		<comments>http://www.radioactivemedia.net/the-multi-disciplined-ad-agency-%e2%80%93-requirements-for-our-digital-age#comments</comments>
		<pubDate>Thu, 13 May 2010 18:00:50 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[direct response advertising]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[offer configuration]]></category>
		<category><![CDATA[text message campaign]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1201</guid>
		<description><![CDATA[Today’s ad agency can’t survive by just knowing one thing well. New-age agencies doing the best by their clients have a wide variety of skills and knowledge, not just to be cutting-edge, but to get the job done correctly and completely with measurable results of performance.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/the-multi-disciplined-ad-agency-%e2%80%93-requirements-for-our-digital-age/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Powerful Combination of DR Radio and Text Messaging</title>
		<link>http://www.radioactivemedia.net/the-powerful-combination-of-dr-radio-and-text-messaging</link>
		<comments>http://www.radioactivemedia.net/the-powerful-combination-of-dr-radio-and-text-messaging#comments</comments>
		<pubDate>Mon, 10 May 2010 13:00:51 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[mobile radio advertising]]></category>
		<category><![CDATA[Response Expo]]></category>
		<category><![CDATA[Response Magazine]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1188</guid>
		<description><![CDATA[The power of joining two mobile media methods together to get traditional and instant direct response measurement for analysis and campaign refinement makes radio with text messaging a perfect pairing.]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/the-powerful-combination-of-dr-radio-and-text-messaging/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Going to Response Expo?</title>
		<link>http://www.radioactivemedia.net/going-to-response-expo</link>
		<comments>http://www.radioactivemedia.net/going-to-response-expo#comments</comments>
		<pubDate>Thu, 06 May 2010 13:50:55 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Response Expo]]></category>
		<category><![CDATA[Response Magazine]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=1172</guid>
		<description><![CDATA[If you are attending the Response Expo, connect with Marc Jacobs and Jeff Pollak of RadioActive Media to learn more about direct response radio and mobile marketing at 1-800-559-RADIO (7234).]]></description>
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		<slash:comments>0</slash:comments>
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