RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

Solar Panel Installers and Manufacturers Pool Media Resources
Stretching Ad Dollars with DR Radio Lead Generation Campaigns

A unique nationwide turnkey ad program with a track record for matching qualified residential customers with the closest solar panel installers is being expanded. RadioActive Media would like to work with installers and manufacturers interested in the mass audience of radio to deliver significant response from homeowners.

RadioActive Media’s direct response campaign coupled with mobile marketing lowered the cost per lead of the West Coast’s largest solar installation company by 75%.

Co-op advertising is a great way for smaller installation companies to join forces with solar panel manufacturers to make a big impact together. Harness the expertise of the advertising agency for the West Coast’s largest residential solar installation firm that knows best how to stretch a direct response radio ad dollar.

Cutting edge techniques like asking radio listeners to text message to locate their closest installer make RadioActive Media’s expertise special. Top that with their knowledge to use every possible tool to extend a campaign: promotions, on-air appearances, and remnant advertising and you get an unstoppable combination. If you want more proof, read the success stories in our Case Studies.

Make hay while the sun shines by calling Jeff Pollak at 800-559-RADIO (7234) to learn more about this excellent opportunity. Don’t delay. Do it today.

@radioactivemed

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800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

At RadioActive Media, we see cross promotion as a way of reaching 2x the potential customers when Advertiser A includes Advertiser B in the message and Advertiser B includes Advertiser A in their message.  Yes, it really can be that simple.

Cross promotion campaigns have different definitions and numerous examples.  These campaigns can be quite straightforward such as a point of purchase signage exchange to the more modern version of link exchanges on websites. There does need to be some synergy within the target markets.

Green is a fantastic category to explore the possibilities of cross promotion campaigns. Have you seen the news that Westinghouse has licensed its brand name to Akeena Solar?

“Westinghouse Solar panels will then be marketed and installed by Akeena and its network of installers as well as Lowe’s, the home improvement chain.” – Greentechmedia.com

Solar panel installers already identify the manufacturer(s) they install and many times include logos and/or links on their site for the manufacturers.  As described, this is a one-way promotion:

SOLAR PANEL INSTALLER       SOLAR MANUFACTURER

A true cross promotion would be:

SOLAR PANEL INSTALLER    SOLAR MANUFACTURER

So how would this work?  The solar panel installation company creates a radio campaign that mentions they install the solar manufacturer’s excellent product and could even include a discount, a contest or a longer warranty.  The solar manufacturer creates a radio campaign that mentions the great installation services of the solar panel installation company and includes the discount, contest or longer warranty.

To make it easy for the customer (and create a trackable cross promotion campaign) we suggest adding text messaging to the campaign.  Text SOLAR to ### ### for details.  Text SOLAR to ### ### to receive your discount.

You get the idea and we have ideas in creating cross promotion campaigns.  Contact Jeff Pollak at 800/599-RADIO (7234) or text DR Radio to 511-511 800-559-RADIO (7234) for a free consultation.  Let us help you build your brand to the same kind of success as our other clients.

@radioactivemed

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800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

What makes one radio direct response campaign successful and another one not so much?  It if was a formula, every campaign would be the same.  In our experience at RadioActive Media, the difference is all about:

Strategy First

This may sound elementary.  Too often clients want to discuss tactics which include the markets, stations, radio personalities, etc. without first defining the strategy.  The strategy should be the Who and the Why. Who are we targeting (beyond age and gender) and Why are they the best prospect?  Are there secondary groups that with a slight change we could increase their interest? This is also the time to think beyond traditional methods and get creative in exploring opportunities such as co-op advertising and remnant advertising.

Tactics Follow

Now that we know the Who and Why we can begin to plan the Where, What and When.  Where encompasses many choices such as national vs. local market selection or radio formats. What can also include commercial length, radio text messaging, live reads, and sponsored radio programming. When is giving sufficient time (we recommend minimum 13-week schedules) to grow the campaign.

Tracking and Enhancing the Results

Tracking needs to be part of the Strategy and Tactics discussions. Direct response advertising has the built-in concept of testing to keep initial costs down while various parts are being tweaked. Consider real-time measurement reporting by using radio campaigns with text messaging.

How RadioActive Media Can Help

Contact Jeff Pollak at 800/599-RADIO (7234) or text DR Radio to 511-511 800-559-RADIO (7234) for a free consultation where we can talk strategy, tactics and tracking for your business.

@radioactivemed

The purpose of the program: to find information about DR programs (and the frequency of any alerts)
Message and data rates may apply
Text STOP to cancel alerts
Text HELP for information
A statement of privacy disclosure