RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

The growth of mobile phones is driving the exponential growth of Internet Radio: audience, revenues and investment. 

Audience 

70 million listen to Internet Radio/month. These 300 million hours of ad-supported streaming are headed to top 400 million hours by 2012.

 45% of smartphone users have listened to streaming music. 1 in 4 online listeners is interested in using devices in the car (Source: Arbitron and Edison Research).

Revenues 

The audience growth is driving revenues, projected to be over $351 million in 2011 and soaring to an estimated $1.640 billion by 2020. 

Investments

These projections for audience and revenues entice investments and acquisitions:

Pandora, Livio Radio, RadioTime, Targetspot, Goom Radio, Slacker, Guvera, Jelli Radio, Last.fm, SpacialAudio, Andomedia, Stream the World and beyond (Source: Audio4Cast). 

Explore your direct response radio marketing and mobile marketing options in Internet, satellite and terrestrial radio with Jeff Pollak at RadioActive Media at 800-559-RADIO (7234) or text DR Radio to 511-511.

@radioactivemed

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800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

“The standard by which younger-demo talk is judged.”  Who is this?  Howard Stern according to Talkers Magazine.

Each year Talker’s Magazine publishes The Talkers 250 Featuring the Heavy Hundred – The 100 Most Important Radio Talk Show Host in America.  

This year as part of their 20^th Anniversary, they published The Heaviest Hundred: The 100 Most Important Radio Talk Show Hosts of All Time.  Instead of focusing on the rankings, we wanted to share some of the accolades: 

Bruce Williams “Trailblazer in syndicated business and life how-to talk.”

Rush Limbaugh “The most important innovator in modern news/talk.”

Larry King “The “king” of syndicated talk during the format’s infancy.”

Sean Hannity “The modern-era titan of conservative news/talk.”

Dr. Laura Schlessinger “The champion of moralism in the current talk radio era.”

Tom Joyner “Historic Leader in urban talk. Two-market “fly jock” in the early ‘80s.”

Michael Savage “Molded modern talk format to fit his idiosyncratic persona.”

Glenn Beck “High-energy political talk host changing the face of news/talk.”

Dave Ramsey “Instrumental in bringing personal finance talk to weekdays.”

Laura Ingraham “Important female satirist and political observer.”

Dr. Joy Browne “Champion of radio psychology talk in modern era. Syndicated.”

Stephanie Miller “Uniquely blends comedy and issues talk in progressive radio.”

Opie and Anthony “Modern day innovators to younger-demo talk.”

Mike Gallagher “Conservative syndication mainstay throughout modern era.”

Jim Rome “Developed winning national scope sports talk for current era.”

Kim Komando “Pioneer of specialty and digital technology genre.”

Mancow Miller “Original youth talk trailblazer.”

Wendy Williams “Dynamic personality and groundbreaker in numerous categories.”

Bob and Tom “Major players in youth and lifestyle hot talk.”

Dennis Prager “ Examines morality and ethics with legions of loyal fans.”

Bubba the Love Sponge “Major figure in entertainment and lifestyle hot talk.”

At RadioActive Media, we know the impact radio personalities make on advertising campaigns.  Imagine a well-recognized and well-respected voice talking about your company.  Sports, youth, conservative, ethics, finance, technology, urban, hot talk, lifestyle, politics and more categories are available through syndication and satellite radio.  Give Jeff Pollak a call at 800-559-RADIO (7234) or text DR Radio to 511-511 for campaign ideas.

@radioactivemed

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800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

Radio is a relationship medium. How do you feel about your morning announcer who wakes you up every morning? Kind of like you know the person – their family, where they go on vacation, how they spend their weekends, personal trials and tribulations etc. Do you feel the same way about those actors on your favorite “appointment” TV show? Probably not, after all these are actors’ characters and not real in person. If you are putting most of your dollars in to television only, you may be missing the more personal touch that radio can bring. 

Not enough dollars in your ad budget to incorporate radio into the mix? There are many ways to add more impact to your ad dollars than just adding more dollars. We have covered some of them in previous blogs.

Co-op Advertising

Cooperative advertising is a cost-effective way for the manufacturer who does not sell directly to the consumer to support those companies that have that all-important direct relationship with the customer.  Without the direct-to-consumer companies, manufacturers would need to take over that role and spend advertising dollars. The manufacturers will give you money to advertise their products in your advertising. Read “Advertising Budget Challenged? Co-op Dollars Could be the Answer” to get more ideas on how to use coop advertising to your advantage.

Remnant Advertising

On occasion all media will have remnant advertising. This is when they have air time or space available that hasn’t been sold. Using remnant advertising is where RadioActive Media can save you money. Remnant sales are done fast, and can save you up to 70%. There are some good and bad points to using remnant advertising and you can find those in “Remnant Advertising Saves You Money.”

Per Inquiry Advertising

PI can also be referred to as cost per lead or cost per sale advertising.  When using PI, the advertiser and the medium or agency agrees on what constitutes a response and the advertiser then pays for every response they receive. You are paying for the performance of your ads, not the actual air time.

Again, there are some facets of PI advertising that you need to be aware of and you can find those details in “Advertisers Cannot Live by PI Alone.”

Promotions

Adding a promotion package to your advertising can give you so much more value than your initial investment. At RadioActive Media we are adamant that a promotional campaign deliver 3-4 times the media investment. A client spending $100,000 to participate in a media event should expect a great return, around $300-400,000, on that commitment. It takes experts to evaluate and negotiate packages of tremendous value.

The team at RadioActive Media participates in creating packages in concert with radio stations. They look at events and contests for possibilities. Often canned station packages won’t provide enough value, aren’t appropriate or creative enough to explore all the potential added value. For more ideas, check out “Radio Promotion Worth 3 Times their Cost” and “Cross Promotion Campaigns – Everybody Wins.”

RadioActive Media is interested in getting you the best results for your investment. We can offer you many more suggestions that can save your money on your advertising. Just give Jeff Pollak a call at 800-559-RADIO (7234), text DR RADIO to 511-511 and start the discussion.

@radioactivemed

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