RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

Solar Panel Installers and Manufacturers Pool Media Resources
Stretching Ad Dollars with DR Radio Lead Generation Campaigns

A unique nationwide turnkey ad program with a track record for matching qualified residential customers with the closest solar panel installers is being expanded. RadioActive Media would like to work with installers and manufacturers interested in the mass audience of radio to deliver significant response from homeowners.

RadioActive Media’s direct response campaign coupled with mobile marketing lowered the cost per lead of the West Coast’s largest solar installation company by 75%.

Co-op advertising is a great way for smaller installation companies to join forces with solar panel manufacturers to make a big impact together. Harness the expertise of the advertising agency for the West Coast’s largest residential solar installation firm that knows best how to stretch a direct response radio ad dollar.

Cutting edge techniques like asking radio listeners to text message to locate their closest installer make RadioActive Media’s expertise special. Top that with their knowledge to use every possible tool to extend a campaign: promotions, on-air appearances, and remnant advertising and you get an unstoppable combination. If you want more proof, read the success stories in our Case Studies.

Make hay while the sun shines by calling Jeff Pollak at 800-559-RADIO (7234) to learn more about this excellent opportunity. Don’t delay. Do it today.

@radioactivemed

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

At RadioActive Media, we see cross promotion as a way of reaching 2x the potential customers when Advertiser A includes Advertiser B in the message and Advertiser B includes Advertiser A in their message.  Yes, it really can be that simple.

Cross promotion campaigns have different definitions and numerous examples.  These campaigns can be quite straightforward such as a point of purchase signage exchange to the more modern version of link exchanges on websites. There does need to be some synergy within the target markets.

Green is a fantastic category to explore the possibilities of cross promotion campaigns. Have you seen the news that Westinghouse has licensed its brand name to Akeena Solar?

“Westinghouse Solar panels will then be marketed and installed by Akeena and its network of installers as well as Lowe’s, the home improvement chain.” – Greentechmedia.com

Solar panel installers already identify the manufacturer(s) they install and many times include logos and/or links on their site for the manufacturers.  As described, this is a one-way promotion:

SOLAR PANEL INSTALLER       SOLAR MANUFACTURER

A true cross promotion would be:

SOLAR PANEL INSTALLER    SOLAR MANUFACTURER

So how would this work?  The solar panel installation company creates a radio campaign that mentions they install the solar manufacturer’s excellent product and could even include a discount, a contest or a longer warranty.  The solar manufacturer creates a radio campaign that mentions the great installation services of the solar panel installation company and includes the discount, contest or longer warranty.

To make it easy for the customer (and create a trackable cross promotion campaign) we suggest adding text messaging to the campaign.  Text SOLAR to ### ### for details.  Text SOLAR to ### ### to receive your discount.

You get the idea and we have ideas in creating cross promotion campaigns.  Contact Jeff Pollak at 800/599-RADIO (7234) or text DR Radio to 511-511 800-559-RADIO (7234) for a free consultation.  Let us help you build your brand to the same kind of success as our other clients.

@radioactivemed

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

Marketing Technology Products to Senior Consumers

When the 2010 census becomes available, does anybody not believe that Seniors will grow into one of the larger if not largest demographic group?

According to the 2000 census, adults 50+ made up 30.4% of the population or 93 million plus.  What will the 2010 census bring? Are you marketing your products and services to this diverse group?

Forget preconceived ideas regarding Seniors and their purchases.  Cell phones and iPads have changed Seniors’ perceptions of technology.  Technology is getting easier to use and more affordable. E-readers like Amazon’s Kindle offer magnification of the written word. Digital cameras, GPS devices such as Garmin and Tom Tom are gaining in popularity among the senior demo.  Golf GPS handheld devices are another example of technology being used by Seniors.

Radio and radio personalities are tried and true methods to reach Seniors.  Live reads by a trusted and respected source can go a long way in introducing a product.  Ease of use features rather than the gadgets themselves might be a better creative approach when marketing technology.  A well-respected senior talking about their use of a newfangled technology and how it makes their life better is powerful marketing.

If you think you may be missing an opportunity to reach a dynamic and growing segment of the population, call Jeff Pollak  at 800-559-RADIO (7234) or by text DR RADIO to 511-511.