RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

Radio Networks offer a wide variety of programing on an enormous array of topics. These radio advertising programs provide consistency by creating well-branded stations and channels that are broadcast on a predicable schedule and keep themes that appeal to a target audience, much like advertising.

For example, RadioActive Media knows that Radio Station “X” reaches males ages 35-54, and they do so by creating sports news, but they also have talk shows and financial news programs. Station “X” seeks out similar content that speaks to the many sides of their audience.

As a business you should do the same. Understand that an advertisement is a company driven format. The listener/customer has come to your business, in most cases, to buy. Radio spots that reveal more about your company’s product or service are more effective than those focusing on say, a random event. This is why, when producing a great spot, we at RadioActive Media emphasize finding the best time to air your ad, and tracking audience response, so everyone sees a return on investment (ROI).

Creating a fantastic spot which re-plays on a regular basis is a great way to reach consistency. Generally, a listener needs to hear a particular spot three times before responding.

RadioActive Media recommends being on radio for a minimum of 8 to 13 weeks, in order to see a return. Radio spots are like a snowball rolling down a steep hill, building up speed, and becoming larger. The longer your spot is on the radio, the more clients take action.

Call RadioActive Media today to develop a consistent message that will drive radio listeners to your business.

SiriusXM (stock quote: SIRI) just yesterday announced their first quarter 2012 financial and operating results, and the news is good. First quarter revenue is up 11% from 2011 to $805 million, and a low churn rate indicates that current SiriusXM customers are sticking with the service. SiriusXM is now projecting their user base to grow by 1.5 million on the year.

We here at RadioActive Media would like to congratulate SiriusXM on their well-deserved success. As a preferred advertising agency of SiriusXM, we pay close attention to the value they return to our clients. When it comes to offering bang for our clients’ advertising bucks, SiriusXM is simply in a class of its own. They reach more listeners in more locations than any other outlet, and they offer better rates than any of their competitors. Well done, SiriusXM!

Interested in advertising on SiriusXM? Contact us today to grow your brand!

After weeks of deliberating and teasing and seeming that it might have all been a ruse, SiriusXM’s Howard Stern signed with NBC/Universal to become the latest judge on the new season of America’s Got Talent on the peacock network. Stern replaces CNN’s yakker and Larry King replacement, Piers Morgan, in the third judges slot next to Sharon Osbourne (maybe…more on that in a moment) and Howie Mandel (who actually got his start on a talent show of sorts, the late 1970′s syndicated game show, Make Me Laugh).

Here’s footage of Howard making his special announcement on Howard 100 on Thursday morning, December 15. Even his superagent, Don Buchwald, was in the studio. Yep, it was that important.

It is expected that the show will record in New York City instead of its’ current location in Los Angeles. As a result, there is a possibility that judge Sharon Osbourne may or may not be part of the new season, preferring to stay home in LA with her family.