RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

RadioActive Media was the only exhibitor at SES SF 2010 demonstrating to marketing professionals the power of radio partnered with search. You might have seen us quoting RAB research citing radio’s ability to increase browsing by 52% while being four times more cost-effectively than any other medium. We may be in a unique position as marketers having constructed highly successful campaigns across radio, online and mobile for some time now. It was gratifying to hear speakers at SES agreeing with us that the future is in performance-marketing, conversion, and coordination across channels.

In Search: Where to Next, Marc Poirier, Co-Founder and CMO of Acquisio, expressed his belief that the marketer’s job will become performance marketing that includes social media and video across all channels from online to mobile and beyond. We couldn’t agree more. 

This speaks to the reason RadioActive Media chose to participate and exhibit at the SES SF show: no medium can operate in a silo anymore. Our team has realized that for years, developing campaigns that sync and track leads with response mechanisms from radio to websites, call centers, and smart phones. All of these are performance-based advertising. 

We asked the Search Engine Strategies Conference & Expo group in LinkedIn how long it takes SEO to kick a site to Page One. As you might imagine, the answers varied, but the conversation was very active. Clearly there are a lot of smart people thinking very hard about the quickest way to get the best long-term success in search results. 

We know for a fact direct response radio drives mobile users to text replies that take companies like our clients to the Top Grossing and Top Paid Apps lists. Read detail in our Case Studies.

Keynote speaker Jeffrey Hayzlett, former Kodak CMO, says we marketers need to “Engage, educate, excite and evangelize.” Tackling this challenge takes the power of multi-media, inextricably working in concert. 

He also suggests marketers get a personality and have fun. We were glad to do it at our booth at SES SF by playing Guitar Hero with our visitors and giving away Carnival Cruise certificates and a Sirius XM radio. Check out our Facebook Fan Page for more pictures from the convention as well as several on-air appearances like Howard Stern for clients like Beezid and Massage Envy. 

We say we engaged, educated, excited and evangelized while having a good time.

@radioactivemed

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800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

SES Experience – Sharing Knowledge, Having Fun and Awarding Prizes 

We had an extraordinary experience at SES SF.  We shared our Radio marketing and promotions ideas with many interested companies and we learned more about search engine optimization.

Congratulations to our 4 prized winners:

Sara Harnell, Magnify 360 wins a Carnival Cruise Certificate for two. 

Mark Knowles, Pixelsilk  wins a Carnival Cruise Certificate for two. 

Dan Tisser, Trada com wins a Carnival Cruise Certificate for two and a Sirius Satellite Radio 

Egreis Gjergjani,  Trellian.com wins a Carnival Cruise Certificate for two and a Sirius Satellite Radio

Thanks to all that stopped by to meet us, play a little guitar hero and learned more about how Exposure to radio advertising boosts brand browsing by an average 52%. (Source: RAB) 

If you would like to learn more about how radio and RadioActive Media experience and campaign strategies can drive complement your search engine optimization program, contact Jeff Pollak at 800-559-RADIO (7234) or text DR Radio to 511-511.

@radioactivemed

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800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

Talk radio personalities embrace technology.  More radio stations and radio personalities locally and nationally have mobile apps.

If you miss Dennis Miller, you can download the app and listen to his show at a later time.  Advertising is included along with the live reads.  

The app replays the show from the day before and comes with an alarm to remind you next Dennis Miller live show. 

We tested it and the audio is crisp, clear with no buffering issues. There is a contact icon for emailing or calling the show.  Social media links for Twitter and Facebook for Dennis Miller are another feature of the app.  Integration is great, listening to Dennis’ show and reading Tweets. 

Talk radio has been the most interactive and was engaging their fan base way before social media.  It is no surprise that radio personalities embrace mobile technology to stay connected.  

At RadioActive Media we embrace mobile technolog y through Radio Text Messaging (RTM) We use texting, mobile videos and coupons.  Broadcast the message using radio and complete the connection through mobile devices.  Advertisers can measure the response to campaigns not only by time and programming, but also user area codes (and phone number), number of occurrences, and soon, even location.

For more information radio advertising and Radio Text Messaging check out our web page and read our blogs; 

The Powerful Combination of DR Radio and Text Messaging which was published in Response Magazine May 2010. 

Radio Text Messaging: Taking Direct Response Radio to a Higher Level of Performance 

Radio Advertising in Combination with Mobile Marketing

If you are an advertiser interested in what radio and mobile marketing can do for you, give Jeff Pollak a call at 800-559-RADIO (7234) or text DR Radio to 511-511.

@radioactivemed

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