RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

By the RadioActive Media Team

What are some of your favorite radio commercials?  Did listening to the radio ad make you nostalgic, tap you foot, sing along, or hungry?  All of these things at some time or another? That is why at RadioActive Media we are passionate about radio advertising.  We don’t rely on pictures to convey a message, we believe in engaging the listener.

Changing the copy keeps the message fresh and several versions will appeal to different people.  Different radio personalities also appeal to their own audiences and by using more than one personality you can extend your reach.

The message itself should be a call to action, meaning you would like your listener to do something.  The copy at this point needs to be straightforward and easy for the listener to remember, as they may be mobile.  Phone numbers such as 800-559 RADIO are more memorable.  Simple and easy to remember website addresses will yield better results.  The newest innovation is text messaging. As an example: “Text now for a sandwich coupon from Quiznos. Text BARCODE to 511-511.  Your listener immediately receives a text back with a Quiznos coupon with contact information.

So that ad made us hungry and we’re going to get great sandwiches and save money.  Let us help you create engaging and call to action copy for your next radio campaign.

More articles in this series:

Give It Enough Time: Make a Commitment to Your DR Radio Campaign – Common Mistake #1

Finding the Right Radio Station for Your Product – Common Mistake #2

Creating Enough Frequency – Common Mistake #3

Tracking Results of your Radio Direct Response Campaign and Making Changes – Common Mistake #5

@radioactivemed

Tags: radio ad copy, Radio Advertising, radio campaign, radio commercials, radio creative, radio reach.

This entry was posted on Wednesday, February 17th, 2010 at 10:16 am and is filed under Expert Advice and Case Studies, Radio Advertising, Radio Content, Radio Text Messaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.