While most persons may have grown up around billboards, television commercials, and numerous other types of advertising, the truth is, most persons don’t really understand what goes into their production. The production process requires a lot of research concerning audience, message, and similar marketing information. It also requires an angle, which in some cases can decide the type of advertisement that is produced. Direct response radio advertising is one specific type of advertisement with unique beneficial qualities.
Direct response advertisements are different than branding, which is the most common type of advertising used. While brand or “imaging” advertisements are designed to speak to the customers, giving them a message to hold on to, they do not request the listener to take action. A direct response advertisement seeks to engage the consumer in some way. Typical methods of direct response ask the listener to take a particular call to action. These actions include asking the listener to call a phone number, go to a web page, or to visit an actual “brick and mortar” location, such as a store. RadioActive Media has taken direct response radio a step further, with its proprietary RadioText Message (RTM) product, which engages the listener to take action by texting in a code through their mobile phone. RTM allows for the radio advertiser to provide visuals by sending photos, scannable coupons, audio, video, and even send customers to the closest location utilizing GPS technology from where they are inquiring.
There are many benefits to this type of marketing, including advertisement tracking. By linking your ad to different types of communication, you can see how effectively it is reaching the targeted audience, allowing it to be proactively managed on a day-to day basis.
Direct response radio advertising is an excellent way to engage the listeners. By involving the listener in an active process, they are more connected to the experience resulting purchase of the product or service.
Please contact us today for a free quote or more information on Direct Response Radio Advertising.
