Internet radio marketing is quickly becoming popular as a top priority method of advertising. With the rising success of internet radio services, such as Pandora, Sirius-XM, Slacker, and Stitcher the amount of listeners per month has grown to 70 million. Many terrestrial AM and FM stations are also streaming their content over the internet. Listeners vary in age, style, and financial background as the increasing availability of the internet allows more people to connect. Internet radio marketing offers advertisers unique advantages because of its unique forum.
It’s rare to find a company or business without a web page, and it’s even more rare to find a company or business that doesn’t include their web address in an advertisement. Web pages are the easiest way for the public to gain quick information about a product or service being offered. The problem with most advertising platforms are that the timing and placement of the ad doesn’t usually support the consumer actually going to the website. Have you ever pulled over your car to jot down a web address from a billboard? Or got up in the middle of a TV show to check out a site on your computer?
The benefit of internet radio marketing is that you can immediately draw the customer to other sources of information. Someone listening to internet radio is obviously familiar with using the internet and is within a close distance of their computer or mobile device. This unique advertising position should be taken advantage of to increase traffic and profits.
Another benefit of internet radio marketing is that it reaches a wide audience. As opposed to local radio and television stations, which only reach a certain type of audience, internet radio stations draw in people from all musical backgrounds. By advertising through a web site instead of a station, your message will travel much farther.
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