Rush Limbaugh has become a very popular radio personality over the length of his career. Rivaling the Howard Stern show for extremity and longevity, his weekly audience is approximately 18 million who enjoy listening to his opinion on politics and current events. Because of his large group of listeners, Rush Limbaugh advertising could be a wise decision when creating a strategic marketing plan.
The Rush Limbaugh show has been heard nationally on the air since 1988. The show airs on 537 stations across the US and Canada, and can also be heard online and on Sirius XM.
The most important thing to consider with Rush Limbaugh advertising is the audience that will be reached. A recent profile of Rush Limbaugh supporters was completed at the Washington Post. This profile concludes that the majority of Limbaugh’s listeners are males between the ages of 30 to 49. This is an important consideration for advertising purposes. The profile also suggests that among the population of female listeners, 40% are over the age of 60. These numbers suggest a very conservative following, which makes sense because Rush Limbaugh is famous for his conservative point of view.
Rush Limbaugh listeners also tend to be well educated and more in tune with current events. They also express a mistrust of general news media, preferring to listen to the radio show because they agree with Limbaugh’s opinions. Consider the controversy and conservativeness attached to the show before committing to Rush Limbaugh advertising. This show has received a lot of publicity, both negative and positive. While the controversy draws a wider audience, people who disagree with Rush’s views often tune in to his show just to hear what he will say.
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