Satellite radio is a service that allows the user to have a unique listening experience. With providers like Sirius XM, the channels offer playlists of music that are unique to everyone’s musical tastes. On the Sirius platform there are 69 commercial-free music channels with approximately 130 channels total, of which 61 are dedicated to News, Sports, Entertainment, and Talk. On the XM platform there are a total of 170 channels with over 101 of them dedicated to News, Sports, Entertainment, and Talk. oThe non music channels on both Sirius & XM’s platforms offer the advantage of limited commercials during each break. On average, Satellite Radio advertising offers 7-10 minutes of commercials per hour on the non music channels, compared to terrestrial radio which offers an average of 15-27 minutes per hour.
This has been a very beneficial source of new customers for many prominent companies. Anyone looking to grow their business should not ignore type of satellite radio marketing.
Howard Stern helped increase the popularity of satellite radio when he moved from terrestrial radio to Sirius in 2006. He is very effective at voicing commercials for products and services with excellent results. Radio advertising agencies, like RadioActive Media, have long standing relationships with top satellite radio personalities including the Howard Stern show and by reaching an audience of 10 million customers. A recent survey conducted by Sirius XM shows that 58% of their subscribers listen to the Howard Stern show weekly, demonstrating that millions of weekly listeners can be reached cost effectively through this form of satellite radio marketing.
Satellite radio marketing reaches a diverse but limited group of listeners. While these services are consistently increasing the amount of subscribers, it is difficult to compete with free offers. Internet radio providers and local radio will reach different types of people than satellite. These are important differences to study when considering how to present a product or introduce a service. Take into account the types of people who utilize satellite radio services and what they are listening to.
Satellite radio marketing, like any type of marketing, requires a unique project plan. There are many angles to consider, and different routes to explore. Speak with an advertising agency that offers consulting services to ensure that your ad is as effective as possible.
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