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	<title>RadioActive Media</title>
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	<link>http://www.radioactivemedia.net</link>
	<description>Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.</description>
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		<title>Radio Personalities – Loyalty Creates Results</title>
		<link>http://www.radioactivemedia.net/radio-personalities-%e2%80%93-loyalty-creates-results/</link>
		<comments>http://www.radioactivemedia.net/radio-personalities-%e2%80%93-loyalty-creates-results/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 22:02:19 +0000</pubDate>
		<dc:creator>smdram2009</dc:creator>
				<category><![CDATA[Expert Advice]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[howard stern advertising]]></category>
		<category><![CDATA[news talk radio personalities]]></category>
		<category><![CDATA[Oprah advertising]]></category>
		<category><![CDATA[radio personalities]]></category>
		<category><![CDATA[radio sports personalities]]></category>
		<category><![CDATA[satellite radio personalities]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=971</guid>
		<description><![CDATA[At RadioActive Media, we know how to match your consumers with the right radio personalities/programs to create awareness and build loyalty to your company and products.  ]]></description>
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		<title>Best Practices in Marketing Green Products and Services</title>
		<link>http://www.radioactivemedia.net/best-practices-in-marketing-green-products-and-services/</link>
		<comments>http://www.radioactivemedia.net/best-practices-in-marketing-green-products-and-services/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 19:33:09 +0000</pubDate>
		<dc:creator>smdram2009</dc:creator>
				<category><![CDATA[Expert Advice]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[green leads]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[green radio personalities]]></category>
		<category><![CDATA[original sponsored programming]]></category>
		<category><![CDATA[solar]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=965</guid>
		<description><![CDATA[We understand that green companies manufacturing green products are traditionally leaner.  We have a wealth of ideas from using Radio Personalities that are known for being Green, to being the Green Leader in your industry and with consumers.]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Driving Down the Cost Per Lead By 75% &#8211; Green Marketing Case Study</title>
		<link>http://www.radioactivemedia.net/driving-down-the-cost-per-lead-by-75-green-marketing-case-study/</link>
		<comments>http://www.radioactivemedia.net/driving-down-the-cost-per-lead-by-75-green-marketing-case-study/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 23:12:57 +0000</pubDate>
		<dc:creator>smdram2009</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[CPL]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[mixed media]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=960</guid>
		<description><![CDATA[Marketing “green” businesses is a core competency as well as a passion at RadioActive Media. In one of our signature mixed media marketing campaigns, we drove thousands of leads in new, qualified residential installation customers seeking solar panel technology for their homes.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Your Consultation with RadioActive Media is the First Step towards a Successful Campaign</title>
		<link>http://www.radioactivemedia.net/your-consultation-with-radioactive-media-is-the-first-step-towards-a-successful-campaign/</link>
		<comments>http://www.radioactivemedia.net/your-consultation-with-radioactive-media-is-the-first-step-towards-a-successful-campaign/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 13:00:03 +0000</pubDate>
		<dc:creator>smdram2009</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[ad budgeting]]></category>
		<category><![CDATA[advertising ROI]]></category>
		<category><![CDATA[campaign process]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[reach and frequency]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=955</guid>
		<description><![CDATA[At RadioActive Media, our goal is client success. We think long-term and know from experience that each campaign requires a minimum reach and frequency to generate reaction.   Longer campaigns generate better ROI efficiencies or what we call payback. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>134,000 Apps. How will yours stand out and be found?</title>
		<link>http://www.radioactivemedia.net/134000-apps-how-will-yours-stand-out-and-be-found/</link>
		<comments>http://www.radioactivemedia.net/134000-apps-how-will-yours-stand-out-and-be-found/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 13:57:09 +0000</pubDate>
		<dc:creator>smdram2009</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[branchless banking]]></category>
		<category><![CDATA[business apps]]></category>
		<category><![CDATA[finance apps]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone printing radio]]></category>
		<category><![CDATA[productivity apps]]></category>
		<category><![CDATA[USAA]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=935</guid>
		<description><![CDATA[At RadioActive Media we believe mobile technology will continue to grow and offer many applications to make our lives more productive, streamline business and promote faster b2b communication and data accessibility.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Tracking Results of your Radio Direct Response Campaign and Making Changes  &#8211; Common Mistake #5</title>
		<link>http://www.radioactivemedia.net/tracking-results-of-your-radio-direct-response-campaign-and-making-changes-common-mistake-5/</link>
		<comments>http://www.radioactivemedia.net/tracking-results-of-your-radio-direct-response-campaign-and-making-changes-common-mistake-5/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 15:35:17 +0000</pubDate>
		<dc:creator>smdram2009</dc:creator>
				<category><![CDATA[Expert Advice]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[campaign rollout]]></category>
		<category><![CDATA[campaign testing]]></category>
		<category><![CDATA[direct response results]]></category>
		<category><![CDATA[text messaging advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=926</guid>
		<description><![CDATA[Advertisers should expect accountability from their direct response radio advertising. Continual testing and analysis provide benchmarks to constantly tweak campaigns and improve results. Tie to text messaging for the ultimate in mobile marketing.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Create engaging copy – Common Mistake #4</title>
		<link>http://www.radioactivemedia.net/create-engaging-copy-%e2%80%93-common-mistake-4/</link>
		<comments>http://www.radioactivemedia.net/create-engaging-copy-%e2%80%93-common-mistake-4/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 17:16:32 +0000</pubDate>
		<dc:creator>smdram2009</dc:creator>
				<category><![CDATA[Expert Advice]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[radio ad copy]]></category>
		<category><![CDATA[radio campaign]]></category>
		<category><![CDATA[radio commercials]]></category>
		<category><![CDATA[radio creative]]></category>
		<category><![CDATA[radio reach.]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=918</guid>
		<description><![CDATA[At RadioActive Media we are passionate about radio advertising.  We don’t rely on pictures to convey a message. We believe in engaging the listener with memorable copy with a call to action which will yield results.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Creating Enough Frequency – Common Mistake #3</title>
		<link>http://www.radioactivemedia.net/creating-enough-frequency-%e2%80%93-common-mistake-3/</link>
		<comments>http://www.radioactivemedia.net/creating-enough-frequency-%e2%80%93-common-mistake-3/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 19:56:47 +0000</pubDate>
		<dc:creator>smdram2009</dc:creator>
				<category><![CDATA[Expert Advice]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[radio campaign]]></category>
		<category><![CDATA[radio frequency]]></category>
		<category><![CDATA[radio reach and frequency]]></category>
		<category><![CDATA[radio schedule]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=910</guid>
		<description><![CDATA[Are you getting the results you need and want from your radio schedule? Perhaps you do not have enough frequency. ]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Howard Stern Next American Idol Judge?</title>
		<link>http://www.radioactivemedia.net/howard-stern-next-american-idol-judge/</link>
		<comments>http://www.radioactivemedia.net/howard-stern-next-american-idol-judge/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 22:17:37 +0000</pubDate>
		<dc:creator>smdram2009</dc:creator>
				<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[American Idol]]></category>
		<category><![CDATA[Howard Stern]]></category>
		<category><![CDATA[sirius radio]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=898</guid>
		<description><![CDATA[Howard Stern told his satellite radio audience listeners on Monday that he is considering and being considered by Fox to be Simon Cowell's replacement on American Idol.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Finding the Right Radio Station for Your Product – Common Mistake #2</title>
		<link>http://www.radioactivemedia.net/finding-the-right-radio-station-for-your-product-%e2%80%93-common-mistake-2/</link>
		<comments>http://www.radioactivemedia.net/finding-the-right-radio-station-for-your-product-%e2%80%93-common-mistake-2/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 16:17:09 +0000</pubDate>
		<dc:creator>smdram2009</dc:creator>
				<category><![CDATA[Expert Advice]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[buying habits]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[long-form advertising]]></category>
		<category><![CDATA[Media Audit]]></category>
		<category><![CDATA[psychographics]]></category>
		<category><![CDATA[Scarborough]]></category>
		<category><![CDATA[short form advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=888</guid>
		<description><![CDATA[It seems like every advertiser is interested in one of two demographics. Your focus needs to more on the psychographics of the individual station.]]></description>
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		<slash:comments>2</slash:comments>
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