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	<title>RadioActive Media</title>
	<link>http://www.radioactivemedia.net</link>
	<description>Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.</description>
	<lastBuildDate>Tue, 09 Mar 2010 22:02:19 +0000</lastBuildDate>
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	<item>
		<title>Radio Personalities – Loyalty Creates Results</title>
		<description><![CDATA[At RadioActive Media, we know how to match your consumers with the right radio personalities/programs to create awareness and build loyalty to your company and products.  ]]></description>
		<link>http://www.radioactivemedia.net/radio-personalities-%e2%80%93-loyalty-creates-results/</link>
			</item>
	<item>
		<title>Best Practices in Marketing Green Products and Services</title>
		<description><![CDATA[We understand that green companies manufacturing green products are traditionally leaner.  We have a wealth of ideas from using Radio Personalities that are known for being Green, to being the Green Leader in your industry and with consumers.]]></description>
		<link>http://www.radioactivemedia.net/best-practices-in-marketing-green-products-and-services/</link>
			</item>
	<item>
		<title>Driving Down the Cost Per Lead By 75% &#8211; Green Marketing Case Study</title>
		<description><![CDATA[Marketing “green” businesses is a core competency as well as a passion at RadioActive Media. In one of our signature mixed media marketing campaigns, we drove thousands of leads in new, qualified residential installation customers seeking solar panel technology for their homes.]]></description>
		<link>http://www.radioactivemedia.net/driving-down-the-cost-per-lead-by-75-green-marketing-case-study/</link>
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		<title>Your Consultation with RadioActive Media is the First Step towards a Successful Campaign</title>
		<description><![CDATA[At RadioActive Media, our goal is client success. We think long-term and know from experience that each campaign requires a minimum reach and frequency to generate reaction.   Longer campaigns generate better ROI efficiencies or what we call payback. ]]></description>
		<link>http://www.radioactivemedia.net/your-consultation-with-radioactive-media-is-the-first-step-towards-a-successful-campaign/</link>
			</item>
	<item>
		<title>134,000 Apps. How will yours stand out and be found?</title>
		<description><![CDATA[At RadioActive Media we believe mobile technology will continue to grow and offer many applications to make our lives more productive, streamline business and promote faster b2b communication and data accessibility.]]></description>
		<link>http://www.radioactivemedia.net/134000-apps-how-will-yours-stand-out-and-be-found/</link>
			</item>
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		<title>Tracking Results of your Radio Direct Response Campaign and Making Changes  &#8211; Common Mistake #5</title>
		<description><![CDATA[Advertisers should expect accountability from their direct response radio advertising. Continual testing and analysis provide benchmarks to constantly tweak campaigns and improve results. Tie to text messaging for the ultimate in mobile marketing.]]></description>
		<link>http://www.radioactivemedia.net/tracking-results-of-your-radio-direct-response-campaign-and-making-changes-common-mistake-5/</link>
			</item>
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		<title>Create engaging copy – Common Mistake #4</title>
		<description><![CDATA[At RadioActive Media we are passionate about radio advertising.  We don’t rely on pictures to convey a message. We believe in engaging the listener with memorable copy with a call to action which will yield results.]]></description>
		<link>http://www.radioactivemedia.net/create-engaging-copy-%e2%80%93-common-mistake-4/</link>
			</item>
	<item>
		<title>Creating Enough Frequency – Common Mistake #3</title>
		<description><![CDATA[Are you getting the results you need and want from your radio schedule? Perhaps you do not have enough frequency. ]]></description>
		<link>http://www.radioactivemedia.net/creating-enough-frequency-%e2%80%93-common-mistake-3/</link>
			</item>
	<item>
		<title>Howard Stern Next American Idol Judge?</title>
		<description><![CDATA[Howard Stern told his satellite radio audience listeners on Monday that he is considering and being considered by Fox to be Simon Cowell's replacement on American Idol.]]></description>
		<link>http://www.radioactivemedia.net/howard-stern-next-american-idol-judge/</link>
			</item>
	<item>
		<title>Finding the Right Radio Station for Your Product – Common Mistake #2</title>
		<description><![CDATA[It seems like every advertiser is interested in one of two demographics. Your focus needs to more on the psychographics of the individual station.]]></description>
		<link>http://www.radioactivemedia.net/finding-the-right-radio-station-for-your-product-%e2%80%93-common-mistake-2/</link>
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