RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

By The RadioActive Media Team

The term “Internet Radio” has most likely been shortened from “streaming radio content over the Internet”.  Certainly, there are some Internet-only radio “stations”, in fact at one site they list 242.  That may sound like a lot, however there are almost 14,000 true radio stations in the U.S. Internet-only radio programming is highly specialized in areas of religion, educational, political and unsigned and indie artists/bands.  On the more obscure side, there is an Internet site streaming background music for your pets so they don’t get lonely while you’re away.

Let’s talk about how the Internet is helping people listen to their favorite station, program or sporting event through streaming content.   Yahoo! Music and AOL Music (both powered by CBS Radio) provide a wide variety of formats in which to listen.  You can also get an app to listen on your iPhone and iPod touch.

The Internet is an excellent means to listen to your local radio station when you are out of market or away from a traditional broadcasting source.  Here is an excellent example: when the Rockies and the Dodgers played their last regular game on October 4 (and throughout the season) the game was available on KDA and KABC and through MLB.com’s connection to these stations.

Sounds very similar to satellite radio.  MLB is on satellite and you also get a variety of formats and radio personalities.   Sirius and XM both have an internet listening options that include your computer, iPhone and iPod touch.

Being able to listen to radio stations while writing this blog through such a wide variety of sources; over-the-air, satellite, computer and mobile devices keeps radio a top advertising option.  Add the unique marketing opportunities such as Original Sponsored Programming and Radio Text Messaging and advertisers can truly maximize their ad dollars and measure their results.

Tags: advertising ROI, AOL Music, Internet radio, iPhone, iPod, MLB.com, radio, Radio Personalities, radio sponsored programming, radio stations, Radio Text Messaging, streaming media, streaming radio, Yahoo! Music

This entry was posted on Wednesday, January 27th, 2010 at 3:32 pm and is filed under Radio Advertising, Radio Content, Radio Direct Response, Radio Text Messaging, Satellite Radio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.