Advertisers should expect accountability from their direct response radio advertising. Continual testing and analysis provide benchmarks to constantly tweak campaigns and improve results. Tie to text messaging for the ultimate in mobile marketing.
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At RadioActive Media we are passionate about radio advertising. We don’t rely on pictures to convey a message. We believe in engaging the listener with memorable copy with a call to action which will yield results.
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Are you getting the results you need and want from your radio schedule? Perhaps you do not have enough frequency.
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Howard Stern told his satellite radio audience listeners on Monday that he is considering and being considered by Fox to be Simon Cowell’s replacement on American Idol.
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It seems like every advertiser is interested in one of two demographics. Your focus needs to more on the psychographics of the individual station.
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