Picking the Correct Radio Marketing Agency
By The RadioActive Media Team
You work closely with your advertising agency and you think they are doing the right things for you, but are they? How should you judge them and their work?
One of the ways you can feel good about your agency choice is if they are measuring your results or if they are asking you about the results. Keeping track of your results shows they are paying attention to your schedule and are willing to make corrections or tweak the schedule as needed. If your agency isn’t asking these questions or keeping track on their own, you’ve got the wrong agency.
Does your agency really know who your prospects are? Are they proposing a schedule and ad copy that makes sense? And, speaking of ad copy, are they changing it up on a regular basis? Do they do spec spots for you or call you up with suggestions or ideas that they thought of in the shower or driving to work?
You count on your agency to do a lot for you and to do it right. You want to have confidence in them and what they are doing for you. Are they easily available to you either by phone or e-mail? Do they answer the calls or e-mails in a timely manner?
If you can answer these questions in a positive manner, then more than likely you have the right agency for your company. If not, perhaps you need to rethink your agency choice. You are relying on your agency to bring in new business to your company through their marketing and advertising efforts on your behalf and if they are not delivering in the way you need them to, it might be time to find a new advertising agency.
Tags: ad copy, advertising, advertising agency, marketing, new business, tracking results
