RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

by RadioActive Media Team

iPhone App Enters Top 10 Paid Apps and Top Grossing Apps

Case Study:

At a time when the average cost of a paid app is $1.56, a RadioActive Media client offering a remote access app successfully launched the first advertising campaign for a paid app at $29.95. Compared to other apps, the price might seem high. That didn’t slow down the results. During the campaign, our client hit the Top 10 Paid Apps.  Currently, they remain in the Top Grossing Apps.

The process starts with direct response radio commercials that tell consumers that they can learn more and sign up for this service by texting “iPhone” to 511-511. They receive a message with a video presentation by the service and a link to purchase it at the iTunes App Store.

Big Bonus #1:

Combining the mobility of radio with that of cell phones, the campaign also drove traffic for consumers to sign up for free services for their PCs or Macs as well as other services.

Big Bonus #2:

Giving the advertiser the ability to gain and retain opted-in consumers for sales teams to call back and continue to message these consumers.

The growth of mobile marketing and the excitement of apps for iPhone and an ever-expanding array of devices are tremendous. The marketplace for iPhone apps includes 134,000 apps (at this moment) that have enjoyed 3 billion downloads. The average expenditure on apps is $80 and the average number of apps on phones is 65.

Stratospheric Potential:

With 34.3 million iPhones sold globally, cell phone US penetration is 89%, and the response rate to text messaging over 90%, the skyward trend seems limitless. Certainly, the broadcast nature of radio to hit a wide audience coupled with the direct interaction from consumers clinches speedy results.

The reporting of those results is instantaneous and available 24/7. Data collection includes radio station air times and programming with user phone numbers, and number of occurrences. New capabilities keep expanding. Advertisers can offer couponing, gift rewards programs, audio and video creative. In the future advertisers will be able to drive customers to retail locations based on where the cell phone is located at the time of inquiry. The capability to provide great customer service with timely information based on a consumer’s location increases the possibility for a visit by the consumer.

If a mobile marketing program is something you’d like to explore, call Jeff Pollak at 800-559-RADIO (7234) to brainstorm the options that are best for you.

@radioactivemed

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Tags: direct response radio, iPhone apps, mobile marketing, text messaging response rate, US cell iPhone penetration

This entry was posted on Tuesday, March 16th, 2010 at 11:00 am and is filed under Satellite Radio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.