2pm-5pm ET
250 Affiliates
2 million + weekly cume listeners A12+
The Dave Ramsey show is a three hour Self-syndicated radio program that airs live Monday through Friday, from 2-5 EST. It is primarily broadcast from Brentwood, Tennessee, though during the summer it is broadcast via remote from Ramsey’s lake house.During the show, Ramsey discusses various life and money related issues with callers. One notable difference between his and other financial shows is that Ramsey attempts to go beyond the mathematical mechanics and reach his callers through an emotional and spiritual level.
Video clip provided by Art Vuolo Jr. from R&R TRS © 2007
www.vuolovideo.com
The program began in 1992 when Ramsey, while selling copies of Financial Peace out of the trunk of his car, was a guest on 99.7 WWTN. Ramsey offered to do a one hour show for free for one month, not entirely expecting to be successful. “The Money Game” went on the air with Ramsey co-hosting, along with a friend of his, presumably either Hal Wilson, or Roy Matlock The program was quite popular in Nashville. Reportedly, when WWTN asked Ramsey who would be syndicating his show, Ramsey simply pointed to Blake Thompson, who continues as executive producer of the show to this day. As Bill Hampton, Vice President of The Lampo Group stated, “they learned syndication from the ground up.”
“The Money Game” changed its name to “The Dave Ramsey Show” in mid 1996. As of 2006, the show is heard in 250 markets. In 2006, the show received two nominations for the 2006 Radio & Records News/Talk Industry Achievement Awards. It is the fifth year in a row for Dave Ramsey in the “Syndicated Personality of the Year” category, and the second year in a row for Bill Hampton in the “Executive of the Year” category.
On the success of the show, Bill Hampton has stated that the show did 2.5 million in network sales in 2005, while MyTMMO.com did 1.2 million. He also stated the show would bring in an estimated 3.7 million from advertisers.
It has been tallied that in 2005, callers to the Dave Ramsey show collectively reported paying off over 18 million dollars worth of debt. This is based off of the Friday theme of listeners calling in to report their debt free stories, where after Ramsey interviews them on how they were able to accomplish their goals he encourages them to scream “I’m debt free!”
