Rush Limbaugh
Number of Affiliates: 540+
US Coverage: 100%
Daypart: M-F 12pm-3pm ET
18 Million Weekly Cume Listeners A12+
Providing re-birth to AM Radio, The Rush Limbaugh Radio Show has become one of the most important national forums for America’s views reaching more consumers than any other radio talk show.
A former radio Disc Jockey turned promotional authority for Major League Baseball’s Kansas City Royals, Rush set the California State Capital of Sacramento on fire with his radical statements on politics, the homeless, religion and many other controversial topics not commonly associated with talk radio at that time not heard since the days of Joe Pyne and Alan Berg.
The Rush Limbaugh Show has helped transform AM broadcasting. After the shift of music to FM in the late 1970s and early 1980s, Limbaugh’s show was first nationally syndicated in August 1988 via flagship station WABC-AM in New York. Conservative talk radio stations, many built around Limbaugh’s show, have now come to dominate AM radio. As of 2005, Arbitron ratings indicate the show’s audience to average 18.1 million listeners weekly, making it the largest radio talk show audience in the United States. Such high ratings have been a consistent hallmark of his show.
Limbaugh was the 1992, 1995, 2000 and 2005 recipient of the Marconi Radio Award for Syndicated Radio Personality of the Year (given by the National Association of Broadcasters), joining the syndicated Bob & Tom Show as the only other four-time winners of a Marconi award. He was inducted into the Radio Hall of Fame in 1993. In 2002, industry’s Talkers magazine ranked him as the greatest radio talk show host of all time.NewsMax.com Magazine’s Top Talk Radio Host list selected Limbaugh as the most influential host in the nation. Relative to all other television and radio programs in the United States, Limbaugh’s audience has the highest percentage (56%) of hard news consumers
After only two months from the launch of his website, RushLimbaugh.com has had 7 million page views a month (with 1.4 million user sessions) and 45,000 streams per show.