Radio Reaches Seniors – Marketing Technology Products
800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
Marketing Technology Products to Senior Consumers
When the 2010 census becomes available, does anybody not believe that Seniors will grow into one of the larger if not largest demographic group?
According to the 2000 census, adults 50+ made up 30.4% of the population or 93 million plus. What will the 2010 census bring? Are you marketing your products and services to this diverse group?
Forget preconceived ideas regarding Seniors and their purchases. Cell phones and iPads have changed Seniors’ perceptions of technology. Technology is getting easier to use and more affordable. E-readers like Amazon’s Kindle offer magnification of the written word. Digital cameras, GPS devices such as Garmin and Tom Tom are gaining in popularity among the senior demo. Golf GPS handheld devices are another example of technology being used by Seniors.
Radio and radio personalities are tried and true methods to reach Seniors. Live reads by a trusted and respected source can go a long way in introducing a product. Ease of use features rather than the gadgets themselves might be a better creative approach when marketing technology. A well-respected senior talking about their use of a newfangled technology and how it makes their life better is powerful marketing.
If you think you may be missing an opportunity to reach a dynamic and growing segment of the population, call Jeff Pollak at 800-559-RADIO (7234) or by text DR RADIO to 511-511.
Tags: 2010 Census, consumer electronics marketing, live radio reads, marketing to Seniors, Radio Advertising
