Remnant Advertising Saves You Money
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By the RadioActive Media Team
Airlines offer different rates based on supply and demand. Generally it costs less to fly during the week than on the weekends. Media is no different. When the demand isn’t as great, the cost goes down. On occasion all media will have remnant advertising. This is when they have air time or space available that hasn’t been sold. Using remnant advertising is where RadioActive Media can save you money.
Remnant sales are done quickly, can save you up to 70% and are usually offered to large advertisers who have a budget and have some flexibility in their scheduling. RadioActive Media is a company that is contacted with these opportunities, usually with a week’s advance notice. We have access to radio stations in all markets as well as nationally syndicated radio programs.
Since remnant advertising costs so much less than regular rates, you need to be aware that the spots are pre-emptible. If you have some flexibility, then you can consider allotting a certain percent of remnant advertising to your schedule.
When offered, remnant advertising as part of your overall direct response ad campaign can save you money and lower your overall cost per lead/cost per sale. RadioActive Media can develop a customized direct response radio advertising campaign just for you.
If you are interested in expertly designed marketing strategy with the added benefit of saving money on your advertising campaign, contact Jeff Pollak at 800/599-RADIO (7234) and let’s figure out the best way to reach your advertising goals.
@radioactivemed
Tags: cost per lead, cost per sale, direct response radio, remnant radio
June 7th, 2010 at 4:54 pm
[...] This may sound elementary. Too often clients want to discuss tactics which include the markets, stations, radio personalities, etc. without first defining the strategy. The strategy should be the Who and the Why. Who are we targeting (beyond age and gender) and Why are they the best prospect? Are there secondary groups that with a slight change we could increase their interest? This is also the time to think beyond traditional methods and get creative in exploring opportunities such as co-op advertising and remnant advertising. [...]
August 18th, 2010 at 4:30 pm
[...] Remnant Advertising Saves You Money [...]