Sirius XM Keeps Adding Subscribers
800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International
By the RadioActive Media Team
The second quarter of the year has been very good to Sirius XM since they added over a half million net subscribers in this quarter. Last year at the same time they had a loss of subscribers, but they have more than made up for it now. In the past year Sirius XM has added over 1.1 million subscribers, which is a record for them.
Sirius’ rate of deactivations has also decreased by 8% compared to the same quarter last year. More good news for the satellite radio provider is their conversion rate for a trial subscription that is included in new vehicles improved in the second quarter to 46.7% as compared to 44.3% for the second quarter of 2009.
Since the merger of Sirius and XM in July of 2008, they now have a record high total number of subscribers of 19.5 million. It appears that things are only looking up for satellite radio.
This proves that satellite radio is not just a passing fancy, but here to stay. Satellite subscribers seem to be passionate about what they are listening to and even in the down economy, they are willing to keep up their subscriptions. This is all more the reason you should not leave satellite radio off your marketing plans. Let RadioActive Media create the perfect action plan for you by calling Jeff Pollak for a free consultation at 800/559-RADIO (7234) or text DR Radio to 511-511.
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Tags: direct response radio, Radio Advertising, satellite radio, satellite subscribers, Sirius
