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By the RadioActive Media Team

Yes, it’s only July, but in the retail world, it’s already the end of the year. Now, is the time to get your advertising for 4^th quarter completed and booked. If you haven’t started, don’t waste any more time.

During the 2009 holiday season retailer Target used radio for the first time. They relied on live reads from their newspaper circular by local on-air personalities. In 2009 Target didn’t use coupons and since newspaper circulation is going down, they chose to use on-air personalities to flesh out their newspaper circulars by talking about seasonal activities like buying some holiday lights, making dinner for the family, buying gifts for family and friends. These are all everyday things we all need to buy and we all need to do. Target gave up their creative control to these local on-air personalities. The result was Target moved product better than before.

You may not have $10million to spend on your 4^th quarter advertising, but whatever your budget, RadioActive Media can design the best radio campaign to move your product or service to your target audience. We are experts in the power of on-air personalities and have used them to benefit our clients.

Don’t waste any more time thinking about your 4^th quarter campaign – contact Jeff Pollak at 800/559-RADIO (7234) and learn more about using radio personalities to deliver your message.

@radioactivemed

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