RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

By the RadioActive Media Team

At RadioActive Media, our goal is client success. We think long-term and know from experience that each campaign requires a minimum reach and frequency to generate reaction.   Longer campaigns generate better ROI efficiencies or what we call payback.

We need to understand your business model. What are the goals for sales and distribution?  How is the company perceived? What is the profile of your consumer?  Who are your competitors?

Next we look at the past to have an understanding of successes and failures.  What lessons were learned? What has been the marketing mix?  If you had to do it over again, what would you change?

Budgeting for a campaign is usually the hardest piece of the puzzle to solve.  Most clients are concerned about spending too much and receiving lackluster results or not being able to track the results.  There is the other side: not spending enough and just falling short of making that breakthrough.  When a potential client is light on funds we explain the what, why and how the funds will be used.  We not only encourage them wait and save up more funds until we are confident the goal can be reached, but we have actually turned away business when we know the budget won’t yield success.

After an initial call and sending out a media kit, the next step is a conference call.  A customized proposal is prepared with 3 options to fall within budget.

We will tweak the proposal with feedback, work on creative, book the media time and implement/supervise all the direct response components. We will run down our proprietary checklist of test details to make sure that all parts are working before the media starts to run. We will communicate with all stakeholders to share the media schedule and estimates and to make sure everyone knows what to expect.

There is a shared triumph when all the upfront hard work to put the right pieces together meets with success. Contact Jeff Pollak at RadioActive Media today at 800-559-RADIO for your free 15-minute marketing analysis.

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