RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

Since 2005 a growing company in California has been matching people and music. Right now I’m listening to some of my favorite songs and others that I didn’t even know were my favorites. My station is created by Pandora – the largest radio station. 

Pandora has received accolades from Wired, The New Yorker, USA Today and Billboard among others. With 53 million registered users and 60,000+ new registered users coming on board each week Pandora offers advertisers the opportunity to reach all of these users or a specific targeted audience. 

An iPhone App makes Pandora available everywhere so your message can reach users in every setting. At RadioActive Media we pride ourselves in keeping up with the latest technology and Pandora is just that. With users from every demo and every part of the country we can reach your target easily. We can help you reach your desired audience at home, in the car or on the road.

 Let us show you how we can incorporate Pandora in your marketing efforts. Contact Jeff Pollak at 800-559-RADIO (7234) or text DR RADIO to 511-511 and let’s begin the discussion.

@radioactivemed

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800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By the RadioActive Media Team

Media buyers and their sales representatives have an interesting relationship. Yes, reps are supposed to get the most per spot that they can. Buyers are supposed to get each spot for as low as they can. It seems like the most adversarial of positions.

What happens when these apparently opposing forces join their efforts to serve one cause: providing superlative impact, service and value to advertisers? Can these forces all coexist? It can be a magical experience for all involved.

Here are some of the activities of outstanding reps. Please share your thoughts here or join our discussion at: http://j.mp/RepExc. We’re looking for the anecdotal comment. What did you (as a rep) or your rep do that was over the top in service, packaging or promotion that was stellar?

1)      Share competitive spending. This can help the rep as well as the buyer in the event this new knowledge yields an increase in budget.

2)      Be aware of activities in all forms of advertising and share news. Your buyer will be impressed by your interest to give them a head’s up about competitive campaigns.

3)      Share examples of interesting creative, great promotions, appropriate specials, and station case studies.

4)      Follow research reports. What might your buyer be interesting in seeing?

5)      Learn your client’s planning dates. Provide estimates of trends in pricing and inventory. What should buyers expect around Olympics, political, next quarter, and next year?

6)      Look for opportunities. Who do you think of when you have last-minute unsold inventory or another advertiser’s creative doesn’t show up in time? Do you ever surprise your clients with spots at no charge?

7)      Make your buyer a star. Do you ever offer your buyers tickets to share with their boss?

8)      When you read about an advertiser seeking a new agency, do you share that with your buyer?

9)      Ask your buyers questions. What kinds of prizes, services, products, or cash might they make available for promotions that would extend their promotional exposure? Would they be interested in last-minute opportunities and be willing to keep creative ready to queue up and substitute instantly?

10)   Do you offer remotes? What buyers have locations? What advertisers would like to work with retailers who have locations in a cross-promotion?

There are a myriad of small things reps do every day to help build relationships with their clients. Providing spot times before and after schedules, smoothing out traffic issues, and proactively calling with makegoods for spots missed or pre-empted are just a few of the things that make great reps special.

What gifts are important to you?

@radioactivemed

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By the RadioActive Media Team

The buzz about the change in the new FTC guidelines for the notification of endorsements and testimonials hasn’t met with any requests by radio stations accepting commercials from what we’ve seen. It seems to be business as usual. Salem Radio Network, for instance, is neither insisting nor requiring disclaimers in spots.

Stations have a great deal to protect when it comes to the renewal of their licenses with the government, so compliance is high on their radar. In this instance, these new revisions of the guidelines don’t seem to call for any change in operating approval procedures.

Perhaps a key phrase in the release at the FTC site (http://www.ftc.gov/opa/2009/10/endortest.shtm) helps. The explanation that connections (between advertiser and endorsers) “that consumers would not expect” be disclosed may be the reason requirements have not changed when placing commercials for approval.

Note that the guidelines had not been revisited since 1980 and the Internet has greatly changed the playing field of advertisers and endorsers. Bloggers, for instance, have received products for free, written up reviews about them, and not disclosed the freebies.

These guidelines are just that. They are not a binding law, but may serve as a “best practice” for companies seeking to use celebrities, bloggers, and consumer testimonials.

@radioactivemed