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	<title>RadioActive Media &#187; advertising campaign</title>
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		<title>Give It Enough Time: Make a Commitment to Your DR Radio Campaign – Common Mistake #1</title>
		<link>http://www.radioactivemedia.net/give-it-enough-time-make-a-commitment-to-your-dr-radio-campaign-%e2%80%93-common-mistake-1</link>
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		<pubDate>Fri, 05 Feb 2010 21:44:30 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[advertising schedule]]></category>
		<category><![CDATA[campaign length]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[long-form advertising]]></category>
		<category><![CDATA[short form advertising]]></category>

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		<description><![CDATA[We live in an age of instant gratification. We are impatient for results, but if you want your target audience to take action, plan on a minimum of a 13 week schedule.]]></description>
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		<title>Think of Your Media Budget as an Investment, Not an Expense</title>
		<link>http://www.radioactivemedia.net/think-of-your-media-budget-as-an-investment-not-an-expense</link>
		<comments>http://www.radioactivemedia.net/think-of-your-media-budget-as-an-investment-not-an-expense#comments</comments>
		<pubDate>Wed, 13 Jan 2010 18:01:47 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[advertising budget]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[radio direct marketing]]></category>
		<category><![CDATA[radio marketing]]></category>
		<category><![CDATA[radio media planning]]></category>

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		<description><![CDATA[It is that time of year again when finance and marketing teams work in putting together the marketing budget.  Many small business owners and marketing managers often overlook the full potential of their marketing efforts.  ]]></description>
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