RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

By the RadioActive Media Team

At RadioActive Media, our goal is client success. We think long-term and know from experience that each campaign requires a minimum reach and frequency to generate reaction.   Longer campaigns generate better ROI efficiencies or what we call payback.

We need to understand your business model. What are the goals for sales and distribution?  How is the company perceived? What is the profile of your consumer?  Who are your competitors?

Next we look at the past to have an understanding of successes and failures.  What lessons were learned? What has been the marketing mix?  If you had to do it over again, what would you change?

Budgeting for a campaign is usually the hardest piece of the puzzle to solve.  Most clients are concerned about spending too much and receiving lackluster results or not being able to track the results.  There is the other side: not spending enough and just falling short of making that breakthrough.  When a potential client is light on funds we explain the what, why and how the funds will be used.  We not only encourage them wait and save up more funds until we are confident the goal can be reached, but we have actually turned away business when we know the budget won’t yield success.

After an initial call and sending out a media kit, the next step is a conference call.  A customized proposal is prepared with 3 options to fall within budget.

We will tweak the proposal with feedback, work on creative, book the media time and implement/supervise all the direct response components. We will run down our proprietary checklist of test details to make sure that all parts are working before the media starts to run. We will communicate with all stakeholders to share the media schedule and estimates and to make sure everyone knows what to expect.

There is a shared triumph when all the upfront hard work to put the right pieces together meets with success. Contact Jeff Pollak at RadioActive Media today at 800-559-RADIO for your free 15-minute marketing analysis.

@radioactivemed

By the RadioActive Media Team

From an ad agency president: “With consolidation, the music has become much more ‘generic.’ Less local bands, less local flavor, much more corporate.”  This agency had a promotional idea for one of their clients & the attorney for one of the larger station group owners said NO. In this top 20 market, out of the 30 or so commercial stations approximately 22 stations are owned across 5 station groups.  If you have an idea and it is rejected, consolidation doesn’t leave you a lot of places to go, or does it?

Interestingly enough, customer service and pricing has not been an issue; most likely due to the economy.  Even with aggressive sales technique to try and get on every buy, limitations are an everyday challenge when your client wants something different or unique.  Another issue is with the ‘generic’ music and the new ratings system (Arbitron PPM) the ratings are so similar (compressed) that it makes it difficult to stand out from the crowd.

The beauty of radio has always been its innovation and ability to do something unique. It is still possible, you just have to know what to ask for and where to look.

Have you heard about Original Sponsored Programming? What about using some of the top radio personalities to promote your client or product?  Listen to Howard Stern promote us!

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

He can do the same for your client.  Howard not your cup of tea?  We can match you with any of the hundreds radio personalities to stand out from the crowd and be unique.

Original Sponsored Programming allows you to showcase your product to a well-defined target audience.  Original Sponsored Programming can be crafted in such a way as to lend total creditability to the sponsor’s message.

Want something even more innovative?  Radio Text Messaging is about as new as it gets. We have had excellent success in combining radio advertising with radio text messaging in a campaign that thoroughly engages the audience to action.  Best yet, measurable and tangible results to maximize ROI.

Let us put the fun and innovation back into your media campaigns. Radio is everywhere and so can your message.

@radioactivemed

By The RadioActive Media Team

The term “Internet Radio” has most likely been shortened from “streaming radio content over the Internet”.  Certainly, there are some Internet-only radio “stations”, in fact at one site they list 242.  That may sound like a lot, however there are almost 14,000 true radio stations in the U.S.  (more…)