<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>RadioActive Media &#187; advertising ROI</title>
	<atom:link href="http://www.radioactivemedia.net/tag/advertising-roi/feed" rel="self" type="application/rss+xml" />
	<link>http://www.radioactivemedia.net</link>
	<description>Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.</description>
	<lastBuildDate>Wed, 18 Jan 2012 20:48:47 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Your Consultation with RadioActive Media is the First Step towards a Successful Campaign</title>
		<link>http://www.radioactivemedia.net/your-consultation-with-radioactive-media-is-the-first-step-towards-a-successful-campaign</link>
		<comments>http://www.radioactivemedia.net/your-consultation-with-radioactive-media-is-the-first-step-towards-a-successful-campaign#comments</comments>
		<pubDate>Fri, 26 Feb 2010 13:00:03 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[ad budgeting]]></category>
		<category><![CDATA[advertising ROI]]></category>
		<category><![CDATA[campaign process]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[media planning]]></category>
		<category><![CDATA[reach and frequency]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=955</guid>
		<description><![CDATA[At RadioActive Media, our goal is client success. We think long-term and know from experience that each campaign requires a minimum reach and frequency to generate reaction.   Longer campaigns generate better ROI efficiencies or what we call payback. ]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/your-consultation-with-radioactive-media-is-the-first-step-towards-a-successful-campaign/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Today’s Impact of Radio Consolidation</title>
		<link>http://www.radioactivemedia.net/today%e2%80%99s-impact-of-radio-consolidation</link>
		<comments>http://www.radioactivemedia.net/today%e2%80%99s-impact-of-radio-consolidation#comments</comments>
		<pubDate>Tue, 02 Feb 2010 13:50:01 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[advertising ROI]]></category>
		<category><![CDATA[Arbitron PPM]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Radio consolidation]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[radio sponsored programming]]></category>
		<category><![CDATA[radio stations]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=851</guid>
		<description><![CDATA[With consolidation, the music has become much more ‘generic.’  The beauty of radio has always been its innovation and ability to do something unique. It is still possible you just have to know where to look and what to ask for. ]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/today%e2%80%99s-impact-of-radio-consolidation/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.radioactivemedia.net/a/ra.mp3" length="975863" type="audio/mpeg" />
		</item>
		<item>
		<title>No Matter How it is Delivered, Radio is All About Content</title>
		<link>http://www.radioactivemedia.net/no-matter-how-it-is-delivered-radio-is-all-about-content</link>
		<comments>http://www.radioactivemedia.net/no-matter-how-it-is-delivered-radio-is-all-about-content#comments</comments>
		<pubDate>Wed, 27 Jan 2010 22:32:06 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[advertising ROI]]></category>
		<category><![CDATA[AOL Music]]></category>
		<category><![CDATA[Internet radio]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[MLB.com]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[radio sponsored programming]]></category>
		<category><![CDATA[radio stations]]></category>
		<category><![CDATA[streaming media]]></category>
		<category><![CDATA[streaming radio]]></category>
		<category><![CDATA[Yahoo! Music]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=835</guid>
		<description><![CDATA[The term “Internet Radio” has most likely been shortened from “streaming radio content over the Internet”.  The Internet is helping people listen to their favorite station, program or sporting event through streaming content. ]]></description>
		<wfw:commentRss>http://www.radioactivemedia.net/no-matter-how-it-is-delivered-radio-is-all-about-content/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Page Caching using disk: enhanced

Served from: www.radioactivemedia.net @ 2012-02-07 16:24:43 -->
