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	<title>RadioActive Media &#187; building brands</title>
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		<title>Advertising managers: Are You Complacent or a Champion?</title>
		<link>http://www.radioactivemedia.net/advertising-managers-are-you-complacent-or-a-champion</link>
		<comments>http://www.radioactivemedia.net/advertising-managers-are-you-complacent-or-a-champion#comments</comments>
		<pubDate>Tue, 01 Jun 2010 13:50:57 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
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		<description><![CDATA[Champions in business shake off complacence by choosing options like direct response radio that let them minimize their risks and continue to show and share results quickly.]]></description>
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		<title>Case Studies and Testimonials Give Credibility in Direct Response: Even to RadioActive Media</title>
		<link>http://www.radioactivemedia.net/case-studies-and-testimonials-give-credibility-in-direct-response-even-to-radioactive-media</link>
		<comments>http://www.radioactivemedia.net/case-studies-and-testimonials-give-credibility-in-direct-response-even-to-radioactive-media#comments</comments>
		<pubDate>Fri, 21 May 2010 17:56:21 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
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		<category><![CDATA[building brands]]></category>
		<category><![CDATA[decrease CPL]]></category>
		<category><![CDATA[direct response case studies]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[iPhone app promotion]]></category>
		<category><![CDATA[lead generation campaign]]></category>
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		<category><![CDATA[solar panel installer]]></category>
		<category><![CDATA[talk show personalities]]></category>
		<category><![CDATA[travel promotion campaign]]></category>

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		<description><![CDATA[As direct response marketers, we appreciate all too well the power of testimonials to give credibility. Our case studies detail how direct response radio drives traffic to dramatically decrease cost per leads and build attractive brands.]]></description>
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