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		<title>Tips to Build Radio Copy that Delivers Results</title>
		<link>http://www.radioactivemedia.net/tips-to-build-radio-copy-that-delivers-results</link>
		<comments>http://www.radioactivemedia.net/tips-to-build-radio-copy-that-delivers-results#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:00:21 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Expert Advice and Case Studies]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[measuring ad results]]></category>
		<category><![CDATA[performance advertising]]></category>

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		<description><![CDATA[Remember the special needs of the radio format when crafting advertising copy. Here are tips to follow to make sure all the important components are included from offer configuration to results measurement.]]></description>
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		<title>Creative Production Included at No Charge with 8 week Campaigns – See Details on this Limited Time Offer</title>
		<link>http://www.radioactivemedia.net/creative-production-included-at-no-charge-with-8-week-campaigns-%e2%80%93-see-details-on-this-limited-time-offer</link>
		<comments>http://www.radioactivemedia.net/creative-production-included-at-no-charge-with-8-week-campaigns-%e2%80%93-see-details-on-this-limited-time-offer#comments</comments>
		<pubDate>Wed, 14 Jul 2010 18:38:41 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[call-to-action]]></category>
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		<description><![CDATA[RadioActive Media is making it more affordable than ever to take advantage of Direct Response Radio advertising.  With every 8 week schedule of $8,000 per week or more, the first creative production spot is Free. ($2,500.00 value)]]></description>
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		<title>Crafting your Call-to-Action for Direct Response Radio</title>
		<link>http://www.radioactivemedia.net/crafting-your-call-to-action-for-direct-response-radio</link>
		<comments>http://www.radioactivemedia.net/crafting-your-call-to-action-for-direct-response-radio#comments</comments>
		<pubDate>Tue, 06 Jul 2010 15:00:43 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Content]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Personalities]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[direct response radio]]></category>
		<category><![CDATA[driving traffic]]></category>
		<category><![CDATA[RadioActive Media]]></category>
		<category><![CDATA[Rush Limbaugh]]></category>
		<category><![CDATA[text message campaign]]></category>

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		<description><![CDATA[Direct response requires easy and clear instructions in a call-to-action. You need talent and expertise when you have only seconds to make an impression, demonstrate an excellent perceived value and ask for the order or action.]]></description>
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		<title>Tracking Results of your Radio Direct Response Campaign and Making Changes  &#8211; Common Mistake #5</title>
		<link>http://www.radioactivemedia.net/tracking-results-of-your-radio-direct-response-campaign-and-making-changes-common-mistake-5</link>
		<comments>http://www.radioactivemedia.net/tracking-results-of-your-radio-direct-response-campaign-and-making-changes-common-mistake-5#comments</comments>
		<pubDate>Fri, 19 Feb 2010 15:35:17 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Long-Form Advertising]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Sponsored Radio Programming]]></category>
		<category><![CDATA[call-to-action]]></category>
		<category><![CDATA[campaign rollout]]></category>
		<category><![CDATA[campaign testing]]></category>
		<category><![CDATA[direct response results]]></category>
		<category><![CDATA[text messaging advertising]]></category>

		<guid isPermaLink="false">http://www.radioactivemedia.net/?p=926</guid>
		<description><![CDATA[Advertisers should expect accountability from their direct response radio advertising. Continual testing and analysis provide benchmarks to constantly tweak campaigns and improve results. Tie to text messaging for the ultimate in mobile marketing.]]></description>
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