RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO | Text DR Radio to 511-511 | 714-787-0101 International

By The RadioActive Media Team

You want to build awareness of your company or you want to introduce a new product to the market, so you start planning your branding campaign. Do you ever consider using direct response radio to accomplish this? If not, you may want to rethink that decision. Geico and Dell use direct response very effectively to brand their companies.

Branding is all about building name or product recognition and encompasses the entire customer experience. Direct response provides more than branding because it can provide measurable results. DR Radio is more than just adding a phone number or web address to your advertisements and hoping for the best. It’s creating the right message to the right target audience and using the right vehicle to do it. Then you analyze your results and tweak to improve the campaign results.

RadioActive Media knows just how to build your branding campaign to deliver the results you want: making your company or product a household name in the most cost-efficient way. This is important to you and you don’t want to let “just anyone” do this. We are experts in direct response radio. Here’s a Case Study where we took an advertiser from brand only (read: no tracking) and added direct response components in their campaign which reduced their cost per lead by 75%:   http://j.mp/RAM100.

If you want measurable results for your branding campaign, contact Jeff Pollak at 800/599-RADIO (7234) or text DR Radio to 511-511. Jeff can discuss with you the best way to achieve your goals.

@radioactivemed

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By the RadioActive Media Team

Different mediums offer different advantages and benefits to the advertiser. At RadioActive Media we recognize this and have provided strategies for our clients that include mediums other than radio.

When you are using multi-media, you need to make sure your advertising is working together, providing the same message and call to action by directing consumers to a specific website, phone number or to text a message. You want your marketing dollars to work most effectively and by using multi-media you can reach a larger and wider audience providing you with quicker results and ROI.

RadioActive Media creates a specific plan for each client, matching their needs. Some of our clients are using other mediums to market their companies. RadioActive Media believes Radio could work in conjunction with mobile marketing, television, direct response, public relations, e-marketing, social media and outdoor. Our goal is to make sure they all work together forming synergies that yield returns above and beyond what each medium could do on its own.

If your advertising needs a little more “oomph” or you are interested in branching out and trying some other advertising channels, please give us a call at 800-559-RADIO (7234). We will give you a free 15-minute marketing analysis.

@radioactivemed

By the RadioActive Media Team

At RadioActive Media, our goal is client success. We think long-term and know from experience that each campaign requires a minimum reach and frequency to generate reaction.   Longer campaigns generate better ROI efficiencies or what we call payback.

We need to understand your business model. What are the goals for sales and distribution?  How is the company perceived? What is the profile of your consumer?  Who are your competitors?

Next we look at the past to have an understanding of successes and failures.  What lessons were learned? What has been the marketing mix?  If you had to do it over again, what would you change?

Budgeting for a campaign is usually the hardest piece of the puzzle to solve.  Most clients are concerned about spending too much and receiving lackluster results or not being able to track the results.  There is the other side: not spending enough and just falling short of making that breakthrough.  When a potential client is light on funds we explain the what, why and how the funds will be used.  We not only encourage them wait and save up more funds until we are confident the goal can be reached, but we have actually turned away business when we know the budget won’t yield success.

After an initial call and sending out a media kit, the next step is a conference call.  A customized proposal is prepared with 3 options to fall within budget.

We will tweak the proposal with feedback, work on creative, book the media time and implement/supervise all the direct response components. We will run down our proprietary checklist of test details to make sure that all parts are working before the media starts to run. We will communicate with all stakeholders to share the media schedule and estimates and to make sure everyone knows what to expect.

There is a shared triumph when all the upfront hard work to put the right pieces together meets with success. Contact Jeff Pollak at RadioActive Media today at 800-559-RADIO for your free 15-minute marketing analysis.

@radioactivemed