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	<title>RadioActive Media &#187; direct response radi</title>
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		<title>Radio Text Messaging: Taking Direct Response Radio to a Higher Level of Performance</title>
		<link>http://www.radioactivemedia.net/radio-text-messaging-taking-direct-response-radio-to-a-higher-level-of-performance</link>
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		<pubDate>Wed, 20 Jan 2010 22:50:28 +0000</pubDate>
		<dc:creator>The RadioActive Media Team</dc:creator>
				<category><![CDATA[Radio Advertising]]></category>
		<category><![CDATA[Radio Direct Response]]></category>
		<category><![CDATA[Radio Text Messaging]]></category>
		<category><![CDATA[Satellite Radio]]></category>
		<category><![CDATA[campaigns]]></category>
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		<category><![CDATA[direct response radi]]></category>
		<category><![CDATA[direct response radio]]></category>
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		<category><![CDATA[giveaways Categories: Radio Text Messaging]]></category>
		<category><![CDATA[opt-in]]></category>
		<category><![CDATA[polls]]></category>
		<category><![CDATA[smart phones]]></category>
		<category><![CDATA[SMS text messaging]]></category>

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		<description><![CDATA[Radio campaigns have reached a new height of performance with the explosive combination of radio and SMS text messaging. We call this kind of campaign Radio Text Messaging (RTM), a new super combination showing tremendous success with some ROI’s topping 300%.]]></description>
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