RadioActive Media : Marketing, Promotions and Advertising: Radio, Television, Magazine, Internet.

800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

 By the RadioActive Media Team

“We help clients become powerhouses” according to Jeff Pollak of RadioActive Media talking to Jamie O’Donnell of Search Engine Strategies at the recent conference in San Francisco.

See the interview on Youtube

Direct response radio using talk radio hosts like Howard Stern and Rush Limbaugh on satellite radio, internet radio like Pandora, and terrestrial radio to track results measures statistics on websites directly attributable to radio campaigns. Radio increases traffic to websites by 52%, says Pollak, citing an example of Stern driving 600 visitors to a site the first day of a campaign.

@radioactivemed

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800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

Three unique opportunities help advertisers test direct response radio and demonstrate the breadth of how RadioActive Media covers the waterfront of radio from Internet to Satellite and terrestrial stations and networks. We’ll show you how to make radio work for you with a turnaround in measurable results in no time. 

Pandora’s exploding in its growth makes Internet radio an exciting test ground for DR radio. Sirius XM provides access to have your story told by some of the biggest talk show hosts. To top it off, remnant rates give advertisers tremendous savings to compliment their overall campaign and str-e-t-c-h those media dollars out. 

            For a limited time only, you can take advantage of a special two-week introductory Pandora package for first-time advertisers. Put your message in front of Pandora’s audience of over 53 million users today with over 600,000 signing up each week. Click here for details.

            Get the power and accountability of direct response radio behind your campaign with RadioActive Media and receive a complimentary Sirius Satellite Radio with Lifetime Radio Subscription. Click for details or call 800-559-RADIO (7234). 

            Remnant rates can discount radio prices by as much at 70%. Read more or call 800-559-RADIO (7234) and ask for Jeff Pollak.

@radioactivemed

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800-599-RADIO  Text DR Radio to 511-511  714-787-0101 International

By the RadioActive Media Team

RadioActive Media was the only exhibitor at SES SF 2010 demonstrating to marketing professionals the power of radio partnered with search. You might have seen us quoting RAB research citing radio’s ability to increase browsing by 52% while being four times more cost-effectively than any other medium. We may be in a unique position as marketers having constructed highly successful campaigns across radio, online and mobile for some time now. It was gratifying to hear speakers at SES agreeing with us that the future is in performance-marketing, conversion, and coordination across channels.

In Search: Where to Next, Marc Poirier, Co-Founder and CMO of Acquisio, expressed his belief that the marketer’s job will become performance marketing that includes social media and video across all channels from online to mobile and beyond. We couldn’t agree more. 

This speaks to the reason RadioActive Media chose to participate and exhibit at the SES SF show: no medium can operate in a silo anymore. Our team has realized that for years, developing campaigns that sync and track leads with response mechanisms from radio to websites, call centers, and smart phones. All of these are performance-based advertising. 

We asked the Search Engine Strategies Conference & Expo group in LinkedIn how long it takes SEO to kick a site to Page One. As you might imagine, the answers varied, but the conversation was very active. Clearly there are a lot of smart people thinking very hard about the quickest way to get the best long-term success in search results. 

We know for a fact direct response radio drives mobile users to text replies that take companies like our clients to the Top Grossing and Top Paid Apps lists. Read detail in our Case Studies.

Keynote speaker Jeffrey Hayzlett, former Kodak CMO, says we marketers need to “Engage, educate, excite and evangelize.” Tackling this challenge takes the power of multi-media, inextricably working in concert. 

He also suggests marketers get a personality and have fun. We were glad to do it at our booth at SES SF by playing Guitar Hero with our visitors and giving away Carnival Cruise certificates and a Sirius XM radio. Check out our Facebook Fan Page for more pictures from the convention as well as several on-air appearances like Howard Stern for clients like Beezid and Massage Envy. 

We say we engaged, educated, excited and evangelized while having a good time.

@radioactivemed

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